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The Role of Student Organizations in Marketing Education

Instructor: Beth Hendricks

Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career.

Student organizations in the marketing discipline serve many functions for future marketing professionals. In this lesson, you'll learn more about the role of these organizations for marketing students.

A Well-Rounded Education

Tori is a busy college student, currently in her third year at XYZ University. Tori has settled on a marketing degree, excited about graduating and working with different clients to meet their marketing and advertising needs.

Involvement in student organizations offers many benefits to college students
student, organization, college

Tori would like to get a little taste of real-world marketing but doesn't have time in her class schedule for a job or an internship. Maybe, she thinks, she should consider joining a student organization focused on her future career path.

What are Student Organizations?

Student organizations are present on every campus, large and small, for every possible major, field of study, or personal interest. Some organizations function as clubs and are very small, perhaps focusing on like-minded individuals who share a common interest. Other organizations are quite large or may be a local chapter of a national organization such as the American Marketing Association.

To be certain, student organizations offer lots of opportunities for students such as Tori. Let's look at some of the reasons Tori might want to make room in her schedule for these opportunities.

Why Get Involved?

Student organizations fulfill a role that simple classroom lectures or homework cannot. Here are some details about the various roles of student organizations:

1. Networking opportunities abound. Not only can you link up and get to know other students headed into your same career field, but you have opportunities to meet marketing alumni working in the field and even business professionals you may encounter in day-to-day work.

2. You can develop or enhance interpersonal skills. Student organizations are great for helping you identify your strengths and weaknesses. You can learn better time management, how to deal effectively with lots of different people and ways to develop your leadership ability and other qualities.

3. College credit is a possibility. If you get involved in group that undertakes a marketing campaign for an area business, for example, you can potentially convert that experience into classroom credit.

4. There are lots of chances to grow your experience. Books and lectures can take you to a certain point in your education before you need practical, hands-on application of the principles you've been learning. You can also gain insight into the world of marketing and some of the day-to-day roles and responsibilities you'll be assuming after graduation.

5. Student organizations enhance your resume. When you're applying for jobs, particularly fresh out of college, showing your participation in events outside the classroom can reflect your diversity, willingness to learn, and well-rounded skills.

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