The Role of Visuals in Communication

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: Using Visuals to Present Data: Textual Graphics vs. Visual Graphics

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
Your next lesson will play in 10 seconds
  • 0:06 Visuals to Present Data
  • 0:30 Role of Visuals
  • 3:15 Lesson Summary
Add to Add to Add to

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Login or Sign up

Create an account to start this course today
Try it free for 5 days!
Create An Account

Recommended Lessons and Courses for You

Lesson Transcript
Instructor: Jennifer Lombardo
Visuals used in business communication can help with message development. This lesson will explain how the use of visuals can increase understanding, development, communication, and the retainment of a message.

Visuals to Present Data

The correct visual presentation of your data can help you to communicate a business message more effectively. Visuals are photos, pictures, illustrations, charts, and tables that help illustrate data to form a business message. This lesson will educate you about the role of visuals in the communication process.

Role of Visuals

Visuals are an excellent way to highlight a message in workplace communications. Many companies depend upon visuals, such as bar and line charts, photos, and multimedia presentations, in order to help create a memorable, informative, and stimulating message. Here are some reasons that visual communication in the workplace can help with message delivery:

Send and receive messages. The most basic reason to use visuals in a business communication is that it helps illustrate information. For example, an amusement park company who wanted to educate their shareholders about a new extreme water slide for possible production next year could use a video versus just a written description.

Keep receiver's attention. How many of you have fallen asleep in class as your professor lectured on and on with a few outlines thrown on the screen? If visuals, such as videos, pictures, and graphics, were added, it would probably keep your attention due to the visual stimulation.

Create an emotional reaction. Coupled with an impactful verbal or written message, visuals are able to create an emotional reaction in viewers. Imagine if you just read an advertising billboard on the side of the road that said, 'Come to Our New Water Park' versus a billboard that showed a photo of laughing and smiling kids and families. It would have a dramatic effect on your emotions towards the park, making you think how you could also be happy and smiling if you were able to go to the water park.

Reinforce written or verbal message. Visuals allow reinforcement of a written or verbal message by creating an easy way to remember the message. For example, many companies add warning drawings or pictures on their product, not just a verbal message. For example, a hair dryer has the warning to not plug in while taking a bath. In addition, there is also a photo accompanying the warning.

To unlock this lesson you must be a Study.com Member.
Create your account

Register for a free trial

Are you a student or a teacher?
I am a teacher

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back

Earning College Credit

Did you know… We have over 95 college courses that prepare you to earn credit by exam that is accepted by over 2,000 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it free for 5 days!
Create An Account