Three C's of Media Convergence: Content, Corporations & Computers

Instructor: Ashutosh Juneja

Ashutosh has over 18 yrs of exp. in managing business & IT teams. He holds a Bachelors degree in Electronics Engineering and a Masters degree in Information Systems.

In this lesson, we discuss the concept of media convergence. After, you will be able to understand and identify the three C's of media convergence: content, corporations, and computers.

What Is Media Convergence?

Traditionally, technology has existed in different entities. For example, a camera and telephone were two different gadgets. Computers were made for computing and not for other purposes, such as gaming and surfing the internet. However, the convergence of computers and technology gadgets now delights all users of technology. This interconnection of information technologies, media content, and computer networks is known as media convergence. It has transformed industries, services, and practices to deliver content in new and unique ways.

The Convergence of Media

Convergence is at the core of the advanced media upheaval. It incorporates such advances for applications like:

  • Internet and electronic trade
  • Cell phone technology
  • Computerized film activity
  • Streaming music and video
  • High definition TV (HDTV, 3D, 4D)
  • Video game frameworks

The Three C's of Media Convergence

Media convergence unites the three C's: content, corporations, and computers. It is an immediate result of media digitization and the promotion of the web.


Content in media convergence ensures that people are reached with the right message, individual, and time. Content must be well branded to get people engaged. Today, every act of communication in media is accomplished through content. One way that content has engaged with media convergence is through storytelling; users can use their content to tell stories across various platforms. Content is a source of brand extension, reaching a new audience, profit and revenue generation, and increased product sales for media and other business corporations. Rich and narrative content engages with media consumers.


Media organizations form mergers with corporations, diversify their services, and operate across various distinct industries. For instance, Amazon engages in book publishing, music recording, movie making, and television services. Also, Rogers Communications, Inc. combines cellular network services, cable television, radio/television broadcasting, and publishing services.

Corporations provide the opportunity to work collaboratively with existing applications. For instance, it is possible to share files on a messaging platform and still do a video conference. Collaboration is the most accurate approach to the realization of digital transformation. The mind must be open to every possibility of collaboration. This brings about creativity to produce new media that makes life easier.

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