Twitter as a Professional Communication Tool

Instructor: Yuanxin (Amy) Yang Alcocer

Amy has a master's degree in secondary education and has taught math at a public charter high school.

Many people use Twitter for fun. But you can also use it professionally to your advantage. You can use it to network as well as build your brand. Learn how in this lesson.

Twitter

Twitter is a social media platform that lets its users post short thoughts of 140 characters or fewer called tweets. A lot of people have a Twitter account nowadays. You have your everyday neighbor along with famous people, such as Donald Trump and Jennifer Lopez. Some people use Twitter for personal reasons to connect with a private group of close friends, while others use Twitter for business purposes to network and to connect with customers and future customers.

Twitter is a social platform with many uses.
twitter professional

Twitter started out as a fun way to connect with others and to post short thoughts throughout the day. As Twitter has grown, though, more and more businesses are now on board and are using Twitter to increase their business. Some are using Twitter to find a job, while other professionals are using it to network.

In this lesson, you'll learn how you can use Twitter for your professional communication needs.

Purpose

Twitter is a unique social media platform for people to use any way they like. It can be used to connect with friends, and it can be used to build a business. It's all up to each user.

For you as a professional, though, you can use Twitter to network, to build your brand, to increase your business by connecting with more and more customer, and to provide customer support for your business.

Let's take a look at how you can do this.

Using It For Business

To use Twitter as a networking tool, a tool to help you connect with others, follow these tips.

  • Follow people known in your field.
  • Engage and comment to others.
  • Do not spam.
  • Be professional.
  • Retweet comments by others.
  • Be nice and not angry.

Imagine Sandy using Twitter to help her network with other hairstylists. She follows some famous hairstylists. She then reads their posts and comments smartly to them about their posts. In order not to annoy them, she doesn't spam. Nor is she pushy; she is professional.

When building a brand, getting people to understand and remember your product name along with reaching more people, on Twitter, follow these tips.

  • Post informative thoughts about your brand.
  • Don't post anything negative about your competition.
  • Use hashtags.
  • Post positive content by others.
  • Find out and post when your target audience is also on Twitter.
  • Do not spam.

To use hashtags, use words that describe your industry, but be careful not to use a hashtag with a different meaning online.

Sandy is now using Twitter to help her grow her own hairstyling studio brand. She has a unique approach to hair styling. When she comes across posts and other great content related to her technique, she either retweets it or posts it on her Twitter account. Of course, there are comments from others that don't like her work. She lets those be and ignores them. Instead of posting whenever it's convenient for her, she makes sure to post when her audience is online so she can reach more people. She uses hashtags such as #hairstyling so people looking for this industry can find her posts.

To use Twitter to provide customer support, providing customers the help they need, follow these tips.

  • Respond to people as soon as possible.
  • Post useful tips and tricks.

Sandy, after having worked for a few years, is now getting to be quite popular. Her customers are beginning to ask her questions on Twitter. She responds quickly, within hours if not minutes. Because many of her followers are her customers, she also posts tips and tricks about maintaining hairstyles throughout the day.

Even if you have a separate Twitter for your personal use, you should still be yourself on your professional account. Don't be fake; people can tell. And spell correctly. A good tip here is to tweet about the things that others who are interested in your field are interested in. So, looking at your own feed, if that was something you yourself would want to follow, then you are doing well.

Other ways to use Twitter include using it for market research, to see what the competition is doing, to discover trends, and to find sponsors for events.

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