Types of Marketing Campaigns

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  • 0:04 What Is a Marketing Campaign?
  • 0:46 Inbound & Outbound Marketing
  • 1:47 Digital Marketing
  • 3:31 Newsletter & Article Marketing
  • 4:41 Lesson Summary
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Lesson Transcript
Instructor: Savannah Samoszuk

Savannah has over eight years of hotel management experience and has a master's degree in leadership.

There are many different ways to market your company and brand. This lesson will dive into a few of the different types of marketing campaigns and provide strategies for each.

What Is a Marketing Campaign?

Summer decided to start her own company selling women's workout clothes. She needed to start advertising in order to spread the word about her new company. She needs to create a marketing campaign in order to do this.

A marketing campaign is a coordinated set of actions taken by a company or brand in order to promote and advertise. Back before technology advanced, marketing campaigns consisted of direct mail, news ads, television commercials, and billboards for the most part. Now, there are numerous different ways a company can promote their product and brand. We'll take a look at some of the common marketing campaigns including digital and mobile, inbound and outbound, and newsletter and article marketing.

Inbound & Outbound Marketing

Inbound and outbound marketing are the two main types of marketing campaigns. Companies can have departments that are focused on each, or depending on the size of the company, they may have the same department devoted to both. Inbound marketing is a way to gain the attention of customers and help to make a company more accessible. The goal is to bring customers to the company. This type of marketing is focused on ways to attract customers and not necessarily going out and finding customers. Some of the digital marketing examples such as pay-per-click and search engine marketing are ways that companies use inbound marketing. These techniques attract the customers to the company.

The other main type of marketing campaigns is outbound marketing. Outbound marketing is the opposite of inbound marketing and focuses on finding customers. An example of outbound marketing is cold calling consumers to try to find someone who needs your product or sending advertisements in the mail to large audiences. Both types of marketing are needed in companies, and both can be used.

Digital Marketing

Now we'll take a look at another type of marketing campaign. Digital marketing is any marketing done through the use of the Internet. Companies have extensive digital marketing campaigns because technology is so widely used by consumers. Here are a few examples of digital marketing campaign actions:

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