Types of Meetings, Conventions, Expositions & Special Events

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  • 0:04 The Different Types of…
  • 1:50 Types of Conventions
  • 2:39 Types of Expositions
  • 3:30 Types of Special Events
  • 4:17 Lesson Summary
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Lesson Transcript
Instructor: Tara Schofield

Tara has a PhD in Marketing & Management

Whether you are planning an event or attending one, there are many factors that must be considered. There are many options in meetings, conventions, expositions, and special events, as discussed in this lesson.

Different Types of Meetings

Within the meeting and convention market, there are many different types of events. Understanding the different types of events can help you determine what will be the best fit for your needs or support your customers in developing their own event. We will discuss types of meetings, conventions, expositions, and special events.

There are four basic types of meetings: information focused, decision-making, brainstorming, and training.

  • Information focused is a gathering where facts are reviewed, budgets are analyzed, or specific information is discussed. This type of meeting is common with upper or executive management, who meet to understand information and to understand what has happened in the business or organization.
  • Decision-making is a meeting with the intention to come up with solutions and plans to move forward. For instance, if you are running a decision-making meeting to improve customer service, you may focus on developing new services and a customer loyalty program that will encourage clients to continue to do business with your company. The goal of the meeting is to make decisions about what new policies will be introduced to your customers.
  • Brainstorming is the function of meeting together to discuss potential ideas and plans to respond to a problem or improve a situation. You may plan a brainstorming meeting with your team to talk about ideas to attract new customers. Everyone is encouraged to share their thoughts and discuss different options that the company can pursue.
  • Training is an important type of meeting that allows participants to improve their skills, gain greater abilities, and expand their knowledge. This meeting may be held internally with only employees of a company or may be offered to the public, involving individuals from various industries and markets.

Types of Conventions

Imagine you are in the insurance industry and have a chance to attend your company's annual convention. At last year's convention, you were able to attend a variety of classes from getting new customers to keeping your customers long-term. You enjoyed getting to know other agents from around the nation, see friends from past conventions, and attend a variety of networking events. The convention was a great way to learn about your industry, interact with others, and gain greater skills to improve your career.

There are numerous types of conventions, including corporate conventions and consumer conventions. Conventions typically focus on education and knowledge, such as workshops and classes. The conventions often include speakers and teachers who have expertise in the various topics addressed at the convention.

Types of Expositions

Let's envision you are managing a large meeting facility and will have host a large book expo. The expo will include publishers of all types, including children's books and adult books of all types. You also have sections for digital publishers, gift and puzzle developers, and fulfillment companies. The attendees will range from bookstore owners, buyers, and authors who are looking for a company to publish their work. The expo provides a place for vendors and attendees to come together and create business opportunities.

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