Types of Social Media & Online Marketing Careers

Instructor: Yuanxin (Amy) Yang Alcocer

Amy has a master's degree in secondary education and has taught math at a public charter high school.

Do you like using social media? Would you like to spend your workday at home in your pajamas? Then a career in social media or online marketing may be a good fit for you. In this lesson, we'll explore some career options.

Types of Social Media

The job market is changing and so is the way that companies advertise and market themselves. Instead of just advertising on television and in print, companies are now marketing and promoting their products and services via social media. So, what is social media? Social media refers to websites and computer software applications, or apps, that allow users to share information with other users and to communicate with each other.

Examples of social media include:

  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Facebook is one form of social media.

These interactive sites allow users to post information, such as written thoughts, pictures, links, and videos. Other users can then respond if they have something to say, such as how much they liked a photograph.

Using social media sites for advertising and marketing purposes is gaining ground as companies see how effective it can be, especially as many people check their Facebook, Twitter, and other accounts frequently, if not almost constantly, throughout the day. What better way to get a message across or sell a product than to become a presence on social media sites that potential customers use throughout the day?

Now, let's take a look at some of the jobs that relate to social media and online marketing. Some of these jobs can be done from anywhere you have high-speed internet access, be it at home where you can work in your pajamas, or on a beach while sipping your favorite drink. Other jobs may require you to be in the office, so you can plan strategies with other team members.

Social Media Manager

If you are a social media pro and can handle everything from researching to managing posts and possibly employees, then a position as a social media manager may be right for you. A social media manager does everything, including researching and creating marketing campaigns to achieve certain goals, creating posts, and planning when to post. In a small company, you'd handle these responsibilities yourself. In a larger company, lower-level staff members may follow your lead and develop and implement campaigns and posts for you.

For example, as the social media manager of a cell phone company, you may create a campaign that targets college students specifically. For instance, you may create posts that are geared towards college students that want a phone they can play games on and use to interact with friends on social media. You'd publish your posts at times that college students are on social media the most, perhaps in between classes and late at night after studying.

A typical list of job requirements for a social media manager may include the following:

  • Research key terms potential customers are using.
  • Research what potential customers are looking for.
  • Plan social media content to fulfill potential customer's needs.
  • Publish posts at times when potential customers are most likely online.
  • Post, reply, and like on social media channels.

SEO Strategist or Expert

SEO stands for search engine optimization. An SEO strategist or expert is the person that makes sure a company's website appears as one of the first entries on a search page. He or she does this by performing keyword research to find the words and phrases used by potential customers when they need a product or service that a company provides.

SEO experts research keywords.

For example, an SEO expert for a roofing company may find that local customers generally key in the word 'roofer', followed by their location. So that the roofing company's website appears on the first page after a search, the SEO expert works with a web designer to make sure that the website ranks well for those keywords. In addition, the SEO expert may choose to purchase and run paid ad campaigns, which may draw more people to the website.

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