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Types of Tourists & Destinations

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  • 0:03 Types of Tourists &…
  • 0:31 Psychographic Tourist Types
  • 2:28 Demographic Traveler Types
  • 4:08 Lesson Summary
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Instructor: Danielle Reed

Danielle works in digital marketing and advertising. She holds a bachelor's degree in English and an MBA.

Learn more about the different types of tourists and which destinations they prefer to visit. Travelers are defined by psychographic and demographic definitions. Each type prefers set destinations. This article explains each and every preference.

Types of Tourists & Destinations

Of all the destinations in the world and all the people living in it, each person travels in a unique way and for a specific purpose. In the field of travel and tourism, there are identifiable types of tourist profiles. Knowing these creates a better experience for all. Whether choosing to identify a tourist by a psychographic or a demographic profile, every tourist category can be identified.

Psychographic Tourist Types

Stanley C. Plog is the architect of tourist definitions widely accepted within the travel and tourism industry. In his Why Destination Areas Rise and Fall in Popularity, he defines the travel characteristics of psychographic types. He defined five types of travelers: the allocentric traveler, near allocentric, mid-centric, near psychocentric, and psychocentric.

Allocentric Travelers

An allocentric traveler is a person extroverted in their adventure choices. An allocentric traveler is confident, curious, and often prefers traveling alone. According to a study presented in the Journal of Travel & Tourism Marketing, only 4% of the population is predicted to be allocentric in their traveling habits. Allocentric travelers are motivated by educational and cultural motives, searching for the exotic, and even to sharpen perspectives.

The preferred destinations for this type of traveler are ethnic and cultural. For an American, this means a visit to the South Pacific or Africa would be appropriate.

Mid-centric Travelers

The mid-centric traveler falls between the allocentric and psychocentric types. This is a person who isn't exceptionally adventurous but is still open to new experiences.

The preferred destinations for this type of traveler are cultural, historical, and even ecological. Some of the top destinations for a mid-centric person include traveling to the United States, Europe, and Great Britain.

Psychocentric Travelers

A psychocentric traveler is a person likely to choose familiar experiences in their travel decisions. The standard activity level of a psychocentric traveler is low, with commonplace activities included in the schedule of events. These are the people that choose all-inclusive packages for their travel experience.

The preferred destinations for this type of traveler are recreational, business, and known locations. For example, an American may choose to visit Coney Island or Miami Beach.

It is important to note: Near-allocentric falls between allocentric and mid-centric, with near-psychocentric falling in between mid-centric and psychocentric. The definitions of these types falls between the other categories.

Demographic Traveler Types

According to K.K. Sharma in Tourism and Culture, ''Therefore when considering the demand for tourism it is essential to segment the market both in terms of demographics and psychographics.'' Demographic information definitely alters the way people make their travel decisions. In the world of travel and tourism, the most important demographic factors are income, age, occupation, location, and family stage.

In relation to travel, demographic factors impact travelers in the following ways:

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