Copyright

Using Content Analysis to Collect Social Research Data

Using Content Analysis to Collect Social Research Data
Coming up next: Using Existing Statistics to Collect Social Research Data

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
 Replay
Your next lesson will play in 10 seconds
  • 0:05 Content Analysis Defined
  • 0:41 How To
  • 2:02 Collecting Content
  • 2:49 Social Research
  • 3:33 Lesson Summary?
Save Save Save

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up

Timeline
Autoplay
Autoplay
Speed

Recommended Lessons and Courses for You

Lesson Transcript
Instructor: Devin Kowalczyk

Devin has taught psychology and has a master's degree in clinical forensic psychology. He is working on his PhD.

This lesson explores what content analysis is and how a researcher can use this technique to explore and collect social data. An explanation of how to use this technique to explore the psychology of other times is also explored.

Content Analysis Defined

Content analysis is a technique to describe the quantity and content of a media. Definitions aren't always as helpful as they should be, especially without context. Content analysis is a type of research that focuses on the content and features in different forms of media. A researcher using content analysis may look at:

  • Word choice
  • Phrases
  • Unique or distinguished sentences
  • Concepts
  • Themes
  • Characters

How To

Content analysis is done in a series of steps. First, whatever is being analyzed is broken down and coded into categories by word choice, phrases, etc. As an example, let's say we're curious about how much a textbook references pain and pain management in an alternative medicine book.

Next, the researcher examines the content to see if there are conceptual or relational qualities. Content qualities is recording how often a concept, such as a word, phrase, or theme, occurs in a text. Relational qualities is exploring the relationship between the concepts. In the example, we are curious as to how much content is involved with pain and pain management. So, we create a chart of phrases that deal with pain, such as suffering and distress, and then count how often these terms occur.

Lastly, with these, a researcher can make inferences about the message of the writer, what was intended to be heard by the audience, and can develop an understanding of the time and culture of what was happening. Our example looks into pain and pain management, and we can now draw an inference about the field of alternative medicine and their emphasis on pain.

Collecting Content

There is more to psychology than testing rats and people's personalities. History isn't some dried up and forgotten subject relegated to the musty building at the back of the campus. History and psychology mix together to help us understand worlds that are entirely cut off from us. A researcher can take a text, speech, television program, movie script, or anything else where something was written and examine it. For instance:

To unlock this lesson you must be a Study.com Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back
What teachers are saying about Study.com
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account
Support