This lesson provides an overview of recruitment events that are helpful in reaching well-qualified job candidates for an organization, including job/career fairs and college campus recruitment events.
Meet Sandra, a recruiter for a law firm. It's a new year for her company, and Sandra is looking for employees to fill several job openings, including paralegals, internships, and attorneys. Sandra has a tough task because the job market is extremely competitive in her industry, and every law firm is working hard to attract the most highly skilled talent.
Sandra begins her search for new employees by researching several types of recruiting events to determine the usefulness of each event. A recruiting event is like a networking session between several recruiters and potential job candidates. Usually, a recruiting event includes employers who have open positions who would like to market their job roles to a large number of candidates at one time. These events can take place at a central location and can consist of on-site career fairs, virtual career fairs, and college recruitment events.
On-site and Virtual Career Fairs
A career fair is a recruiting event that usually takes place at a central location and consists of several recruiters from various companies. Employers benefit from career fairs because it's their opportunity to reach a large audience and market their job openings to several potential candidates at one location for a specific period of time.
Career fairs also help Sandra and many other recruiters get an idea of the type of people who are searching for careers and gives recruiters an opportunity to ask questions, and sometimes even conduct small interviews. They're excellent networking opportunities for both employees and employers.
By attending a career fair, instead of having her recruiting team search through multiple resumes online, Sandra can have face to face conversations with potential candidates immediately. She just made her job much easier by attending a career fair.
A virtual career fair is an innovative way to host a career fair online. Instead of attending a career fair in person, traveling to the fair site, and spending all day meeting people in person, organizations can save time and money by conducting everything online.
Other advantages of a virtual career fair are similar to those of an on-site career fair with one big exception. A virtual career fair allows a company to connect with potential candidates around the world. Anyone with internet access can attend a virtual career fair, which expands the company's marketing scope from a single location to thousands of locations worldwide. Sandra is super excited about both opportunities and decides to participate in a virtual career fair as well.
College Recruiting Events
Sandra and her team are really rocking and rolling! They attend both on-site and virtual career fairs and have several candidates to choose from when they get back to their home office. However, Sandra still has a gap to fill. She needs to be able to attract interns. She notices she did not meet anyone who fit the qualifications of an internship role at either career fair, so she decides to look into a few college recruiting events.
A college recruiting event is also a networking event for recruiters, but the target audience is current college students or graduating college students seeking entry into the workforce. Recruiters, like Sandra, develop business relationships with the colleges and universities in their local area to host recruiting events. The schools make each student aware of the time and date of the event, which is usually held right on the college campus. This type of event is beneficial because it introduces the recruiter and the company to students, allowing the company to have a larger talent pool.
Sandra and her team have a chance to travel to three colleges located within 20 minutes of their law firm. Her recruiters hold interviews with several students, and she now has a pool of candidates to fill her internship roles.
Sandra was able to fill all of the job openings this year using a combination of online and on-site career fairs and college recruiting events.
A career fair is a networking event of recruiters from various employers and potential candidates held in person at one location. A virtual career fair is similar to an on-site career fair. However, the virtual career fair takes place online. Advantages of on-site and virtual career fairs include:
- Time and cost savings
- Access to a large pool of candidates
Another type of recruiting event is a college recruiting event. This is similar to an on-site career event, but the audience is students of various colleges and universities. Advantages of the college recruiting event include:
- Ability to reach students
- Access to a large talent pool