Using Recruitment Events to Reach Candidates

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: Job Bidding as a Recruitment Method

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
Your next lesson will play in 10 seconds
  • 0:02 Recruitment Events
  • 0:57 On-Site & Virtual Career Fairs
  • 2:35 College Recruiting Events
  • 3:49 Lesson Summary
Save Save Save

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up

Speed Speed
Lesson Transcript
Instructor: Noel Ransom

Noel has taught college Accounting and a host of other related topics and has a dual Master's Degree in Accounting/Finance. She is currently working on her Doctoral Degree.

This lesson provides an overview of recruitment events that are helpful in reaching well-qualified job candidates for an organization, including job/career fairs and college campus recruitment events.

Recruitment Events

Meet Sandra, a recruiter for a law firm. It's a new year for her company, and Sandra is looking for employees to fill several job openings, including paralegals, internships, and attorneys. Sandra has a tough task because the job market is extremely competitive in her industry, and every law firm is working hard to attract the most highly skilled talent.

Sandra begins her search for new employees by researching several types of recruiting events to determine the usefulness of each event. A recruiting event is like a networking session between several recruiters and potential job candidates. Usually, a recruiting event includes employers who have open positions who would like to market their job roles to a large number of candidates at one time. These events can take place at a central location and can consist of on-site career fairs, virtual career fairs, and college recruitment events.

On-site and Virtual Career Fairs

A career fair is a recruiting event that usually takes place at a central location and consists of several recruiters from various companies. Employers benefit from career fairs because it's their opportunity to reach a large audience and market their job openings to several potential candidates at one location for a specific period of time.

Career fairs also help Sandra and many other recruiters get an idea of the type of people who are searching for careers and gives recruiters an opportunity to ask questions, and sometimes even conduct small interviews. They're excellent networking opportunities for both employees and employers.

By attending a career fair, instead of having her recruiting team search through multiple resumes online, Sandra can have face to face conversations with potential candidates immediately. She just made her job much easier by attending a career fair.

A virtual career fair is an innovative way to host a career fair online. Instead of attending a career fair in person, traveling to the fair site, and spending all day meeting people in person, organizations can save time and money by conducting everything online.

Other advantages of a virtual career fair are similar to those of an on-site career fair with one big exception. A virtual career fair allows a company to connect with potential candidates around the world. Anyone with internet access can attend a virtual career fair, which expands the company's marketing scope from a single location to thousands of locations worldwide. Sandra is super excited about both opportunities and decides to participate in a virtual career fair as well.

To unlock this lesson you must be a Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use

Become a member and start learning now.
Become a Member  Back
What teachers are saying about
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account