Using Technology to Deliver a Presentation: Pros, Cons & Strategies

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  • 0:50 PowerPoint
  • 1:48 Google Slides
  • 2:44 Video Capture
  • 4:01 Screen Capture
  • 4:52 Online v. Live Presentation
  • 6:26 Lesson Summary
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Lesson Transcript
Instructor: Jennifer Lombardo
In today's wired world, there are many different technology strategies companies can use to deliver a message effectively, from simple slide presentations to live videos. This lesson covers the basics of several popular technologies and addresses the pros and cons of each.

Technology Use in Presentations

Businesspeople have abundant choices in technology to help create a powerful message for their audience. In this lesson, we will discuss the different technology strategies that presenters have to deliver a professional presentation. In addition, we will educate you on the differences between online and live presentations.

Eugene Genius is the senior sales representative for Bling Jets. He's also the presentation expert, since he handles the presentation pitches to sell the private jets to customers. His customer base is located all over the world, and he's able to successfully reach the entire target market through his creative use of technology for presentations. Let's take a look at his technology strategies in creating presentations.


For locally based customers, he uses PowerPoint in order to convey his message. PowerPoint is a software that gives the presenter the ability to create slides containing graphics, spreadsheets, hyperlinks, text, photos, video, sound and animation. The advantages of using PowerPoint are that it is dependable, recognizable, easy to use and modify, and allows some creativity. The disadvantages of using PowerPoint are that it forces the presenter to put his or her ideas into bullet points, which can hamper the full understanding of information. Lastly, PowerPoint is not as collaborative as other technology and needs expensive projectors to view at meetings.

Eugene does have a simple PowerPoint presentation that he uses for sales meetings within driving distances. In addition, he emails the presentation as part of an initial outreach communication to potential customers.

Google Slides

Another technological option that Eugene also uses to reach his customers is Google Slides, which is a part of Google Docs, a Web-based program that allows group collaboration. Google Slides is a very simple presentation program to use. However, it does not offer the variety and selection of design elements that PowerPoint does for the user. Its templates are extremely basic and do not have many options for the presenter to embrace creativity in the slide design.

The one significant advantage Google Slides has over PowerPoint, however, is the ability to collaborate in real time and share documents easily. This is a unique strategy that many companies prefer when looking for team collaboration or direct customer feedback. Eugene uses Google Slides when he's building a presentation with his peers and when he's soliciting advice from his customers.

Video Capture

A newer technological option to help craft a professional presentation is through the use of video capture software. Video capture software transfers video from a source, such as a cell phone, into a digital format. It allows Eugene to embed the video of his jets directly into the presentation, causing a seamless experience for the viewer.

The use of video itself creates a powerful presentation that dramatically captures the audience's attention and breaks up text or boring, bullet-point slides. It also allows companies to convert any old videocassette film directly into a digital format. Eugene has old tapes of the company's early jet designs transitioned into a digital format to help showcase the past history of the company. Windows Movie Maker is one example of a type of video capture software.

Finally, in video capture software, the user is also able to draw or mark up the video to help point out different components or details. Eugene likes to draw attention to specific elements of the plane's interior design by making notes on the video slides.

Screen Capture

Lastly, a screen capture is another way to use technology to help deliver a business presentation. A screen capture is slightly different from a video capture as it allows the user to collect movements of an individual's computer screen. An example of the software's use would be when the purpose is to capture mouse or cursor movements. This feature would be most helpful for presentations that are about demonstrating computer software, because it captures the steps in using the product. It's an easy demonstration of the software's features that can be incorporated into an overall presentation.

Eugene did not implement this strategy in his presentations, since his products are private jets and not a computer software product that needs demonstration.

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