UX Design Principles Examples

Instructor: David Gloag
User experience is an important element of any product, so it makes sense that some attention should be paid to it. In this lesson, we'll take a look at UX Design principles and some examples.

Experience Decides

How we interpret or perceive things is very important. Just ask anyone trying to sell you something. If you don't perceive it in a positive fashion, you aren't likely to buy. For example, would a street vendor sell you a hotdog if it didn't look and smell great? Would you buy a vacuum that didn't clean well in the show room? Or would you purchase a couch if it wasn't comfortable? Not likely. Our experience with an item directly affects our decisions concerning it, like buying. So, it makes sense that product creators spend an enormous amount of effort trying to control a user's experience with their products.

What is User Experience?

User Experience (UX) is the set of responses someone has collectively about an object, activity, or situation. If you think about the coffee you had first thing this morning, your user experience would include the aroma that tickled your nose, the heat you felt from the cup, the weight of the liquid in the cup, and the taste you enjoyed as you drank it down. Generally, if you are selling something, you want these experiences to be positive. But the reality is that we can have both positive and negative user experiences.

Evaluating user experience forces us to ask a number of questions of ourselves and others. In the morning coffee example, we might ask ourselves whether the aroma was pleasing? Was the cup too hot? Was it too heavy? Did the coffee taste good as it went down? The answers to these questions allow us to form an opinion of the cup of coffee. Or to put it another way, our user experience with the coffee.

What are the Principles of User Experience?

It naturally follows that product creators want to control the user experience. They want to ensure that a user arrives at the desired conclusion about their product or service. To that end, there are a number of principles that should be followed when creating them. They vary somewhat depending on who you talk to, but the general idea is pretty much the same:

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