Web-based Sales Promotion: Definition & Basic Strategies

Instructor: Tara Schofield
There are many ways to promote products and services online. Effective use of Web-based sales promotions can help a company market their specials and sales to consumers. Let's further explore web-based sales promotions

What Are Web-Based Sales Promotions?

The Internet has changed how companies communicate with customers, market their products and services, and increase sales. Web-based sales promotions are sales, specials, and discounts that are offered online, typically through a company website or other retailer. Companies use a variety of means to communicate promotions to their customers. They may market a sale or special on their website, send an e-mail announcing a discount, or advertise promotions via online ad spaces, such as banners, pop-ups, and sidebars. Regardless of whether the message is sent through web-based promotions, traditional marketing, or mass media, the goal remains the same: to increase the size of the customer base and the sales of the organization.

Have you ever purchased a product online that was on sale? You've benefited from a web-based sales promotion. You may have had an ad pop up during your most recent Google search. That is a web-based promotion. Or maybe one of your friends shared a page on Facebook that alerted you to a sale of your favorite line of hand bags. This, too, is a web-based promotion. Whenever you are alerted to a savings or special held online, you are being exposed to a web-based sales promotion.

Web-Based Sales Promotion Strategies

There are numerous methods companies can use to promote their products and savings online. These methods include:

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