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Web Presence: Definition & Importance

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  • 0:03 What Is a Web Presence?
  • 1:24 Websites
  • 2:36 Blogs
  • 2:52 Email Offerings and…
  • 3:15 Social Media
  • 3:33 Lesson Summary
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Lesson Transcript
Instructor: Kent Beckert

Kent is an adjunct faculty member for the College of Business at Embry-Riddle Aeronautical University and has a Master's degree in Technical Management.

In this lesson, we'll find out what it means to have an effective web presence, as well as the different tools we can use to establish ourselves and our businesses online. We'll explore the use of websites, blogs, email, and social media, including the three key pages found on most websites.

What Is a Web Presence?

Imagine yourself as a local business person, standing behind the counter of your beautiful new store. There are nice pictures on the walls, the shelves are filled with products, and your cash register is ready and waiting to ring up the next customer. There's just one small problem with this imaginary business; you haven't had a single customer in several days.

Let's apply this scenario to a website. All of the files have been uploaded to your beautiful new site, but you haven't had any visitors. Both the physical store and the website have failed to establish a presence. In other words, no one knows who or where you are.

One method of measuring your web presence is by counting the number of customers who have visited your website within a given period of time. Customers have found their way to your website because you have taken the time to develop your content and key pages; you may also be communicating with your customers through other forms of online media. As your web presence increases, so does your potential for higher financial rewards.

If a customer cannot find your business, either online or in person, you do not exist. To achieve your business goals, you must develop an online strategy for increasing your web presence. For example, when customers search the Internet, they should be able to find your website. Your business or name could also pop up in relation to a blog, digital newsletter, an online business directory, or a social media account.

Websites

There are three main reasons for creating a website:

  • To establish an Internet presence
  • To make your business stand out from its competitors
  • To attract new customers

Your website should have three basic pages: the home page, about page, and contact page.

  • Home page: Customers visiting your website for the first time will typically land on the home page. The home page should focus on what you do, what kind of products and services you offer, and how you can be contacted. It should also assure your visitors that all of their information and transactions will be safe and secure.

  • About page: This page provides visitors with additional details about your company, such as its goals, history, and locations. You could also describe your most prominent products and explain why they stand above the competition.

  • Contact page: Information typically found on a contact page can include your business's email and physical addresses, as well as its fax and telephone numbers. If applicable, you may also list email addresses for your customer service, human resources, or technical support departments. You could also use this page to provide visitors with an interactive map and travel directions from nearby geographic locations.

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