What are Communication Strategies? - Definition, Types & Examples

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: What Is Collaboration in the Workplace? - Definition, Benefits & Examples

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
Your next lesson will play in 10 seconds
  • 0:01 What Are Communication…
  • 0:30 Types of Communication…
  • 1:43 Verbal Communication Examples
  • 2:52 Nonverbal…
  • 3:23 Visual Communication Example
  • 4:11 Lesson Summary
Save Save Save

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up

Speed Speed

Recommended Lessons and Courses for You

Lesson Transcript
Instructor: Ashley Johns

Ashley has taught college business courses and has a master's degree in management.

To run efficiently, companies need to implement effective communication strategies. This lesson reviews types of communication strategies and provides examples.

What Are Communication Strategies?

Communication is the exchange of information between a sender and a receiver. It used to be that you only had to worry about the way you communicated face-to-face or on paper. Technology has changed this completely. It is important for people to take into account every aspect of how they are relaying information. This is where communication strategies come into play. Communication strategies are the blueprints for how this information will be exchanged.

Types of Communication Strategies

Communication strategies can be verbal, nonverbal, or visual. Integrating all the strategies together will allow you to see the most success. This allows a business to meet employee needs and increase workplace knowledge.

Verbal communication strategies can be broken down into the two categories of written and oral communication. Written strategies consist of avenues such as e-mail, text, and chat. Examples that fall into the oral category are phone calls, video chats, and face-to-face conversation.

Nonverbal communication strategies consist of mostly visual cues, such as body language, facial expressions, physical distance between communicators, or the tone of your voice. These cues are typically not intended. However, it is important to realize the message you are sending. Otherwise, you may be saying one thing, yet the receiver is hearing another.

Visual communication strategies can be seen through signs, webpages, and illustrations. These strategies are used in the workplace to draw attention and provide documentation. Human resources is required to post certain visuals throughout the workplace to comply with safety laws.

Let's now take a look at some specific examples of verbal, non-verbal, and visual communication.

Verbal Communication Examples

Imagine you are trying to ask your co-worker for help with a project. You send an e-mail that looks like this:


In your mind, you just sent out a cry for help. The recipient of this e-mail, however, thinks you are yelling at them.

Why the miscommunication? It is the capital and bold letters, as well as the demanding tone. When using written communication, it is difficult to express yourself. People feel like the use of capital and bold letters is equivalent to yelling. Instead, take the time to use proper capital and lowercase letters. Also, explain yourself well; ask for help, and use more gracious words like 'please' and 'I would appreciate your help.' It is more professional and will help ease tension that is unnecessary.

Let's take a look at another scenario. Your boss just called you into his office. Oh no! What did you do? Is this the first thought every time your boss wants to speak face-to-face? I hope not. If so, the boss may want to work on communicating with the employees face-to-face on a regular basis. That way it won't be so scary when he wants to talk.

To unlock this lesson you must be a Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use

Become a member and start learning now.
Become a Member  Back
What teachers are saying about
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account