What Is Public Relations? - Definition & Examples

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: What Is Cultural Awareness in Business? - Definition & Examples

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
Your next lesson will play in 10 seconds
  • 0:00 Definition Of Public Relations
  • 0:15 Key Concepts
  • 3:00 Spin Doctoring
  • 3:30 Lesson Summary
Add to Add to Add to

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up


Recommended Lessons and Courses for You

Lesson Transcript
Instructor: Shawn Grimsley
If you have ever been to a concert or sporting event sponsored by a business, you've been exposed to public relations. In this lesson, you'll learn what public relations are and be provided some examples. A short quiz follows.

Definition of Public Relations

Public relations is an organizational tool that utilizes psychological and sociological knowledge and skills to help an organization present a positive image of itself and its activities to the general public.

Key Concepts

Public relations practice is not limited to for-profit businesses. Charitable organizations, nonprofit organizations such as universities and hospitals), nongovernmental organizations (such as the Red Cross), and governments all engage in public relations activities. For example, a health care system may sponsor free flu shots to promote the opening of a new community hospital or a local theater company may sponsor an after-school acting program for children.

Successful public relations programs are planned just like successful business endeavors. You can think of this planning as a four-step process:

To unlock this lesson you must be a Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use

Become a member and start learning now.
Become a Member  Back
What teachers are saying about
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 160 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create An Account