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What Is Public Relations? - Definition & Examples

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  • 0:00 Definition Of Public Relations
  • 0:15 Key Concepts
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Lesson Transcript
Instructor: Shawn Grimsley
If you have ever been to a concert or sporting event sponsored by a business, you've been exposed to public relations. In this lesson, you'll learn what public relations are and be provided some examples. A short quiz follows.

Definition of Public Relations

Public relations is an organizational tool that utilizes psychological and sociological knowledge and skills to help an organization present a positive image of itself and its activities to the general public.

Key Concepts

Public relations practice is not limited to for-profit businesses. Charitable organizations, nonprofit organizations such as universities and hospitals), nongovernmental organizations (such as the Red Cross), and governments all engage in public relations activities. For example, a health care system may sponsor free flu shots to promote the opening of a new community hospital or a local theater company may sponsor an after-school acting program for children.

Successful public relations programs are planned just like successful business endeavors. You can think of this planning as a four-step process:

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