What are the Three Types of Persuasive Speeches?

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  • 0:00 What Is A Persuasive Speech?
  • 0:25 Types Of Persuasive Speech
  • 1:55 Examples
  • 3:10 Lesson Summary
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Lesson Transcript
Instructor: Steven Coleman

Steven has his Bachelors in Communication and has earned his Masters in Education. He is also in the process of pursuing his Doctorate degree.

A persuasive speech is a speech given with the intention to convince your audience to accept a certain opinion, fact, or viewpoint. In this lesson you will learn about factual, value, and policy persuasive speeches.

What is Persuasive Speech?

Have you and a group of your friends ever had a debate about a hot button issue? While debating, did you attempt to persuade your friends to have the same perspective as you? This is an example of persuasive speech. In order to understand the different types of persuasive speech, you must first understand what persuasive speech is. Persuasive speech is a speech given to an audience with the intention of influencing your listeners to agree with a particular point of view.

Types of Persuasive Speech

The subject matter and content of a speech determine what type of persuasive speech it is. There are three different types of persuasive speeches that are used to convince an audience: factual persuasive speech, value persuasive speech and policy persuasive speech. Let's look at these in more detail.

Factual persuasive speech is based on whether or not a particular topic is true, and is backed by concrete evidence. This type of speech persuades the audience as to whether something exists or does not exist, whether it happened or did not happen. For instance, a college student giving a speech about Neil Armstrong landing on the moon in 1969 is an example of factual persuasive speech. The moon landing by Neil Armstrong is well documented and has concrete evidence that supports the fact that it did happen.

Value persuasive speech is a speech about whether or not something is right or wrong. It questions the moral or ethical aspect of an issue. For example, have you ever thought about whether or not capital punishment is moral or immoral? If you were to give a speech about your stance on the morality of capital punishment, that would be an example of value persuasive speech.

Policy persuasive speech is a speech given to convince an audience to either support or reject a policy, rule, or candidate. For instance, if the president of the United States disagreed with the current foreign policy and gave a speech to Congress with the goal of convincing them to agree with his viewpoint, it would be considered a policy persuasive speech.

President Obama delivers charismatic policy persuasive speeches.
President Obama


Here are some example topics for each type of persuasive speech:


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