What Are Winner Take Most Markets? - Definition & Examples

Instructor: Beth Hendricks

Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career.

What do Google, Walmart, and Uber have in common? They're all leaders in the Winner Take Most market. In this lesson, we'll define what that is and look at a few examples of Winner Take Most in action.

Winner Take All

Do you know anything about the game of poker? A lot of tournaments are structured in a ''winner takes all'' format. That means, if you're the winner, you get the entire prize, whether that's $1, $10,000 or $1 million. Pretty cool, right?

It's a concept that applies not only to poker but to business as well. For example, the auction website eBay is a Winner Take All market. YouTube is the Winner Take All market winner for video uploads. And, the professional networking site LinkedIn is certainly the Winner Take All market leader in their genre. Even the presidential election is a Winner Take All competition, with the victor earning the right to live in the White House for the following four years.

But, the idea of Winner Take All means that in these businesses or contests there is one clear-cut winner, with at least one or more losers. Similar to the Winner Take All model, you have the Winner Take Most concept. Let's take a look at what that represents.

Winner Take Most

The idea behind Winner Take Most markets which, alternatively, you could call ''Winner Take Nearly All,'' is that there's a clear leader in a particular market category, though not a single winner like you see with Winner Take All. That means that your big guys are making most of the money in a particular market, but not all.

Would these Winner Take Most leaders like to be the king, sitting high atop a kingdom with no competition? Of course, but in Winner Take Most, your market leader is successful ... but so are some of the other guys. Winner Take Most markets hold a large share of their particular industry, such as social media (Facebook), cloud storage (Dropbox) or local food and supplies (Walmart). Winner Take Most is a far more common market occurrence. There are few giants that completely take over their space and far more that dominate with some worthy competition thrown in.

So, which companies qualify to be labeled as Winner Take Most?

Winning Companies

These brands and organizations represent Winner Take Most market leaders:

Google

They don't call Google the front page of the internet for nothing. The unquestionable leader of millions of searches internet-wide, Google is a powerhouse of not only search results but other resources like maps, email, and Hangouts. Google's closest competitors like Bing and Yahoo! still trail behind this market leader.

Amazon

When e-commerce giant Amazon got its start in the mid-1990s, few people probably believed it would grow to become a source for everything from bestsellers to deodorant. Some might argue that Amazon is closer to a Winner Take All market than a Winner Take Most market, but Jeff Bezos' company does face competition from different market segments like Best Buy for electronics, eBay (for most anything) and Apple for music and books.

Uber

Need a ride? The first brand you probably think of in this space is Uber. The company raised $9 billion in equity over six years. That was after its predecessor, Lyft, was well on its way to being the boss of the ridesharing space. Today, Lyft is trying to play catch-up to Uber's business and driving savvy.

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