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What is a Business Domain?

Instructor: Peter Crain

Peter has been working as a franchising consultant for over 3 years, and has over a decade of diverse business experience before that. He holds an MBA in Pharmaceutical and Healthcare Business from University of the Sciences in Philadelphia as well as a Bachelor of Music from West Chester University.

Learn about business domain names and understand how they are used in a business. Explore how to get a business domain and how a domain name is chosen. Updated: 03/01/2023

What is a Business Domain?

A domain is the URL or address that is entered into a web browser to access a website. It is a website's unique signifier and visual representation of how a device with internet access identifies a user's desired destination. Rather than typing in an IP address, which is a series of numbers that uniquely identify a location on the internet, a domain allows for an easier recall of where to find a particular website. This is why domains apply to all websites and will appear as "" or whatever the name of the website may be.

What is a domain in business? A business domain is the same as any other domain, but it is the unique identifier for a business on the internet. It is essential for a business to have a website with a familiar domain in order for current and potential customers of the business to remember it easily. For many companies that came into existence because of the internet, their entire domain may even be the trademarked name as well.

Why a Domain Name is Important for Business

The right domain name is one of the most important decisions a business can make. When someone wants to access a company's website and they choose not to search for it on a search engine, the first guess they would most likely make is to type out the company name with .com at the end. For those looking on a search engine for a particular website, search engine optimization, or SEO, plays a major role in what that person will see when searching. SEO is the practice of helping the web crawlers that search engines use to find the most accurate or targeted results for a particular search. This is done by having keywords and tailored content that helps the crawlers zero in on the SEO professional's intention for their website to appear as high on the search as possible. A business's domain is one of the key pieces of SEO, so a quality domain name is important for a business to be found.

How to Get a Business Domain

Getting a business domain is similar to getting any other website. There are websites known as registrars that help to ensure that domains are properly registered with ICANN, the nonprofit organization that maintains the standards for website domains. Some examples of registrars where one can register a domain are:

  • GoDaddy
  • Namecheap
  • Google Domains
  • DreamHost

Domain registrars will check for name availability on the desired extension (.com, .org, .net, etc.) and ensure that the appropriate information is taken for proper registration. They also maintain this information for ICANN as well as the WHOIS database, which is a public lookup containing all the information about who owns a particular domain. In order to keep this potentially sensitive information from those who may use it maliciously, private domain registration is available and keeps names, addresses, and phone numbers off the public WHOIS search.

Business Domains and Email

In addition to having a website address, domains can also be used to create email addresses. Once a business has a domain, it can then also register that domain to be the email domain as well. An employee or department email for a large company looks better if it is being directed at the same domain as the website. While it can be an additional cost for email hosting, many domain hosts will offer it as a part of their product assortment to companies and individuals in need of a domain.

The reason for having a domain email name is as evident as seeing it written in a sentence. One of the most famous examples is that of Jeff Bezos, CEO and founder of Amazon. He has had a long-standing policy of making his email public so he or his executive team can be reached directly about customer concerns. His email address is If he were to use another mail server that did not use the company domain, it may not look as official.

Business Domain Examples

There are myriad business domains out there with plenty of name recognition. While many companies will opt to use their full name or brand as their domain, if the name seems too long, an abbreviated domain name may also be used that will redirect the user to the website with the longer name. This allows a wide net to be cast for those needing to find the same page.

A few familiar business domains and their abbreviations include:

  • Facebook ( and
  • Amazon Web Service ( and
  • The New York Times ( and

As seen in these examples, it is easier to type the abbreviated domain into a browser and get to the same page just a bit quicker.

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Frequently Asked Questions

What is an example of a company domain?

A company domain can be as simple as that company's name and the extension ".com" at the end. It is the way in which a company identifies its website on the internet. One such example of a company domain is

What is a good domain name for a business?

A name that is simple without sacrificing understanding of the name is best. The New York Times has a domain of, which keeps it short but understood.

What is a business domain used for?

A business domain is used to help direct people to a company's website. It is also used as part of search engine optimization in order for search engines to ensure it is the most relevant result of a search involving that company.

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