What Is an Effective Issue Management Process?

What Is an Effective Issue Management Process?
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  • 0:01 What Is a Public Issue?
  • 0:46 Issue Management Process
  • 3:27 Lesson Summary
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Lesson Transcript
Instructor: Jennifer Lombardo
Companies have to constantly be alert for potential public issues. In this lesson you will learn how to utilize an effective issue management process to proactively solve problems.

What Is a Public Issue?

Have you ever spent a day at work putting out fires? Did problems keep cropping up and you were unable to be productive because all of your time was spent finding solutions to different public issues in the workplace? A public issue is any issue that is of mutual concern to an organization and one or more of its stakeholders. In this lesson you will learn the steps in the issue management process and how to make the process more effective. Fun Toys is known as the top manufacturer of children's toys. Their corporate image is being damaged due to news leaking that their toys contain lead paint which could hurt their kid customers. Let's take a look at the lead-paint issue viewed through the issue management process.

Issue Management Process

Fun Toys needs to react ethically to problems within their organization, and currently the focus is on the lead paint issue. One way to handle public relations and a managerial response is through the issue management process. This process focuses on eliminating risk, improving corporate image, and responding to public issues. The process is handled by the board of directors and other top managers. We will take a look at the step-by-step process Fun Toys is using to handle the lead paint issue.

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