What Is an Effective Issue Management Process?

What Is an Effective Issue Management Process?
Coming up next: Why Companies Use Public Relations

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
Your next lesson will play in 10 seconds
  • 0:01 What Is a Public Issue?
  • 0:46 Issue Management Process
  • 3:27 Lesson Summary
Save Save Save

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up


Recommended Lessons and Courses for You

Lesson Transcript
Instructor: Jennifer Lombardo
Companies have to constantly be alert for potential public issues. In this lesson you will learn how to utilize an effective issue management process to proactively solve problems.

What Is a Public Issue?

Have you ever spent a day at work putting out fires? Did problems keep cropping up and you were unable to be productive because all of your time was spent finding solutions to different public issues in the workplace? A public issue is any issue that is of mutual concern to an organization and one or more of its stakeholders. In this lesson you will learn the steps in the issue management process and how to make the process more effective. Fun Toys is known as the top manufacturer of children's toys. Their corporate image is being damaged due to news leaking that their toys contain lead paint which could hurt their kid customers. Let's take a look at the lead-paint issue viewed through the issue management process.

Issue Management Process

Fun Toys needs to react ethically to problems within their organization, and currently the focus is on the lead paint issue. One way to handle public relations and a managerial response is through the issue management process. This process focuses on eliminating risk, improving corporate image, and responding to public issues. The process is handled by the board of directors and other top managers. We will take a look at the step-by-step process Fun Toys is using to handle the lead paint issue.

To unlock this lesson you must be a Study.com Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back
What teachers are saying about Study.com
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account