Jennifer Lombardo received both her undergraduate degree and MBA in marketing from Rowan University. She spent ten years in consumer marketing for companies such as Nielsen Marketing Research, The Dial Corporation and Mattel Toys. She is currently an adjunct professor of marketing at Rowan University and a social media marketing consultant.
Career Management and Development
Jackie recently was hired in a marketing position for a toy company called Cheap-O-Fun Games. She was very excited about her new position and planned on moving up the corporate ladder to CEO. According to the human resource department at the toy company, her ambitious goals were achievable. They were very supportive of developing their own employees' careers.
The company has established career management and development systems, where they offer programs, counseling, planning and workshops to help employees manage their careers. Managers, employees and organizations can benefit from having a sophisticated career management and development program in place.
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- 0:07 Career Management
- 0:50 Benefits for Managers
- 1:49 Benefits for Employees
- 2:40 Benefits for Organizations
- 3:21 Lesson Summary
Benefits for Managers
Managers want to improve their own overall marketability and skills. Career development and management systems can benefit managers by enhancing, building and developing individuals to become better supervisors and prepare them for higher-level positions. In addition, they can increase manager morale, motivation, communication and skill sets that will, in turn, improve overall job commitment and productivity.
Finally, programs can prepare specific groups of managers for specialized talents and task forces. At the toy company, Jackie's two managers attend workshops to improve their managerial, writing, presenting and communicating skills. The toy company recently decided to venture into technology games. The spinoff toy line needed skilled managers to develop and market the products. Cheap-O invested heavily into their star managers by sending them to technology camps, so they could master the skills necessary to launch the new line.
Benefits for Employees
Employees should also have a career management and development program. Subordinates need to be challenged and have direction within their daily job. A career development program can help provide employees direction with career decisions and changes. It can also increase communication between management and employees. In addition, the program can create a sense of personal achievement and job satisfaction, by providing excellent feedback on performance.
An example is that Jackie wants to be promoted every two years within the toy company. The company counseling program helps Jackie set specific goals in education and training (like getting her MBA) to improve her chances of getting promoted. The toy company is also known for finding jobs for employees who were unfortunately part of the company-wide layoff.
Benefits for the Organization
Career development and management programs also benefit the overall organization. In fact, the organization will ultimately benefit the most from implementing a career development and management system. The company will have better use of employee skills and be able to retain individuals long-term. The company will also enjoy increased morale, loyalty and communication.
For example, Jackie is thrilled with the fact that the toy company is investing in her skills. She feels a sense of loyalty, since Cheap-O is paying for her MBA tuition and even letting her leave work early to attend evening classes. Jackie has no plans of ever leaving after getting her degree.
Managers, employees and organizations can benefit from having a sophisticated career management and development program in place. These career management and development systems offer programs, counseling, planning and workshops to help employees manage their careers. The end result of the programs is increased employee loyalty, morale and organizational success.
After you have seen this video lesson, you should recognize who in a company benefits from career management and development programs and be able to describe what those advantages might include.
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What Is Career Management and Development? - Definition and Purpose
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