What is Email Marketing? - Definition & Types

What is Email Marketing? - Definition & Types
Coming up next: Elements of Effective Email Marketing Messages

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
 Replay
Your next lesson will play in 10 seconds
  • 0:04 What Is Email Marketing?
  • 1:30 Purpose of Email Marketing
  • 2:30 Benefits of Email Marketing
  • 4:01 Lesson Summary
Save Save Save

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up

Timeline
Autoplay
Autoplay
Speed
Lesson Transcript
Instructor: Tara Schofield
Email marketing is a common and effective method to communicate with customers. This lesson explains the use and benefits of email marketing as part of the marketing strategy.

What Is Email Marketing?

Let's say you own a store that sells children's clothing. You receive a shipment of summer clothes and swimwear, and you're anxious to tell your customers about the cute new selections as well as see immediate sales results. You create an email that includes photos, product information, and a special coupon that's only valid for 24 hours. Within minutes of sending your email, you get responses in the form of questions, comments, and orders. Your email marketing brings immediate results.

Emails are electronic messages that are sent to communicate a wide variety of information, including specials, product information, policy changes, free shipping offers, and more. Email marketing is the strategy of using electronic messages to promote products, educate customers, and encourage sales.

Through email, companies can target specific customers who are interested in niche products or programs. It also provides quick and immediate communication, allowing companies to send emails to customers and get results almost instantly. Additionally, email marketing is effective in building brand awareness and customer loyalty. By communicating regularly with your customers, you encourage repeat business and a stronger connection to your business.

Purpose of Email Marketing

Email has become a very popular form of communication in business. The purpose of email marketing is to reach your customers quickly and increase business instantaneously. When used as part of a marketing strategy, email can:

  • Quickly and easily share information with customers
  • Be used to gather marketing data
  • Be tailored to customers based on their needs and preferences

In your children's clothing store, you could ask customers basic questions when you gather their email information to help segment them based on what types of emails you want to send. For example, you might divide your customers between those seeking boy and girl products, by the age ranges of their children, and by what types of products they're most interested in purchasing, such as clothes, toys, or educational products. Email marketing is flexible, allowing you to send offers to those customers who will be most interested in what you are offering.

To unlock this lesson you must be a Study.com Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back
What teachers are saying about Study.com
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account
Support