Back To CourseSociology 101: Intro to Sociology
14 chapters | 126 lessons | 10 flashcard sets
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Why do some cultures expect their daughters to marry before the age of 15? How does a person's specific family values impact the way he or she acts in public with friends? What are the origins of bullying in an all-male classroom?
These are complicated questions that cannot be answered through a simple survey or other quantitative research design method. These and similar questions are best answered through qualitative research methods of collecting, analyzing, and interpreting observed information. More specifically, these questions are best addressed through the use of ethnography. This lesson will define ethnography and describe the characteristics, step-by-step procedures used to complete ethnographies, and discuss how to assess ethnographies.
Sociology Student: I really want to understand bullying and its origins among specific groups. I was reading an article the other day on same-gender classrooms and the bullying that goes on in all-male classrooms. I just don't know how to research this topic.
Helpful Classmate: You should consider ethnography! Ethnography is a type of qualitative research design aimed at studying cultures and groups from a unique perspective - that of the subject. The word ethnographies literally means 'writing about people groups.' Ethnographies are holistic in nature and include a history of the culture being studied, their routines and practices, and discussion of their environment.
Sociology Student: Oh, that sounds like a great approach. What else should I know about ethnographies?
Helpful Classmate: There are several defining qualities that are unique to ethnographies:
Helpful Classmate: Yes, I do think your question of 'What are the origins of bullying in an all-male classroom' can be addressed through ethnography. You can also use ethnographies:
Sociology Students: So how do I begin?
Helpful Classmate: Well, you have completed the first step - that is to identify a question or problem to address. Next, you want to formulate additional questions that will guide what you observe and how you collect data. Once your guiding questions have been established, the data collection process begins.
First, you have to gain access to the population being studied. There are two access types you will encounter when conducting ethnographic research: open access and closed access.
Open access is when the researcher does not need permission to collect data and observe the population. For example, communities, groups in malls, concerts, and any other public settings are considered open access. However, the researcher must be accepted by the group in order to conduct research. Without this acceptance the researcher will probably be able to make observations but cannot take the research any further by conducting interviews with individual group members or ascertain other relevant information.
Closed access is when the researcher needs permission and introductions from the 'gatekeeper' of the population. For example, hospitals, schools, and corporations are considered closed access. For your research, you will need permission from the teacher of the classroom, the principal of the school, the school district, and maybe even the students' parents.
Access is critical because without it observations cannot be verified through interviews and the researcher cannot gain access to other important information that may inform the study, such as group artifacts, history, and the environment. Once access has been granted, the researcher begins to collect data by conducting long-term observations and in-depth interviews with the population. The interviews provide the researcher with a cross-check on assumptions and observations made. This period of data collection is on-going until the research is complete.
The researcher will record the data collected by taking notes, photographs, making maps, and using any other means necessary to record the observations. It is also critical that the researcher note and observe the environment that the population spends the most time in. So in your case, you will want to take an inventory of the classroom and note any changes throughout the year.
Data collection and data analysis happen concurrently with ethnographies. Once a hypothesis has been formed, the researcher will continue to look for emerging patterns while comparing the data previously collected with the data he or she is continuing to collect.
Finally, once all observations are over and the data has been collected, it is time to write the ethnography. Ultimately, the researcher is telling a 'story,' and the final product should be written so that the culture or group is brought to life, making the readers feel like they are in the population setting and can understand their culture and way of life.
Helpful Classmate: You need to consider how to assess the validity and reliability of your ethnography as well. You should ask yourself the following questions:
Helpful Classmate says: Researchers must be aware of the ethical considerations when doing ethnographic research. A big consideration is will the researcher inform the participants of their study and be transparent about the research being conducted? This is referred to as overt research. Or will the researcher not inform the participants, referred to as covert research, in which case the researcher must worry about deception and loss of trust from the group.
Other ethical implications that must be considered include:
So, let's apply what you've learned to a new situation. Here's the scenario: A researcher wants to determine if the number of failed college classes correlates to low morale among employees in their first year of employment.
Should this research question be addressed through an ethnographic study? No, this question could be researched in a more quantitative nature by comparing the number of failed college classes to a survey of morale. Observation is probably not the best method of research in this situation.
Let's try again. A researcher wants to determine the impact of personal friendships outside of the workplace on collaboration and teamwork within the work setting. Should this research question be addressed through an ethnographic study? Yes, using an ethnographic approach to this question would be appropriate.
If the researcher did not reveal that he or she was conducting a study, but instead became integrated into the work environment as a new employee, would that be considered overt or covert research? The answer is covert. The researcher has not revealed that he or she is conducting a study and that the employees are part of her research.
And the final question - is this considered an open or closed access population? Closed. Since this is a place of business the researcher would either have to be an employee or seek permission to conduct research in workplace.
In conclusion, ethnographies are a form of qualitative research and are designed to study cultures and groups. Ethnography methods include the observation of people in their natural setting for an extended period of time. In-depth interviews are used to clarify observations. The researcher assumes the role of learner and typically knows very little about the question being studied.
Ethnographies should be used when searching for the meaning of cultural norms, trying to understand behaviors and practices, examining social interactions and instances of certain circumstances, and when trying to understand the role people play in a larger population or organization.
The first step in conducting ethnography is to identify the main question and sub-questions that will guide the researcher in data collection. The data collection process involves observations, interviews, and collection of notes, photographs, and any other relevant data which informs the research.
The researcher must gain access to the population he or she intends to study. In public settings, access is open to the researcher, but they must still gain trust and acceptance of the population. In closed access situations, such as schools, hospitals, or the work environment, researchers must first get permission before making any observations.
Once all data has been collected, the researcher will formulate the findings into a 'story' that brings the population to life for the readers. Researchers should consider the reliability and validity of their work along with ethical implications, such as revealing themselves as a researcher to the population or covertly observing and collecting data.
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Back To CourseSociology 101: Intro to Sociology
14 chapters | 126 lessons | 10 flashcard sets