What is Graphic Design? - Definition & Explanation

Instructor: Sean Kennedy

Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

Graphic design plays an intricate part in marketing techniques used by companies. In this lesson, we will discuss what graphic design is and how it is used for logos, brochures, and packaging.

Graphic Design Definition

Could you imagine a world without pictures to help you visualize products you are purchasing? A good company utilizes pictures and text to help capture the attention of its audience. Graphic design is a combination of visual images and text to communicate to an audience. In other words, graphic design communicates using a visual description, by presenting images, information, or text that distinguishes a brand from its competitors. Graphic design is used on materials including packaging, brochures, and websites.

How Graphic Design Works

Today, graphic design is often produced by using graphic design software. Some examples of graphic design software include Photoshop, Adobe Creative Cloud, and Serif. There are examples of graphic design all around us, including in logos, websites, billboards, magazines, and newspapers. Graphic design plays a huge role in retail because it helps give customers an idea of what the brand message is and how the product looks. It also gives companies a way to make their products stand out in stores. For these reasons, and to make sure designs do not infringe on anyone else's copyright, graphic designers should strive to be creative and original.

Use For Graphic Design

Example of a logo

Creating a logo for a company is an important part of the marketing process. A logo can be a symbol, text, or image that is a visual interpretation of what a business stands for. The logo should be meaningful and convey the intended message to consumers. A logo should also be memorable and be easily recognized by customers. For example, the YouTube logo is simply the name of the company on a bold graphic to help it stand out.

A brochure or other informational material for a company is often put together by a graphic designer. It is their job to incorporate the logo and images in a style that captures the essence of the business. A brochure should be visually interesting and include all relevant information about the company so the consumer feels compelled to read it. Information and images should be clear so customers can understand what the company is trying to convey.

Developing packaging for a product is also essential to make a product stand out when consumers are looking to purchase an item. Unique images or text can help a product's packaging stand out from its competition. Using bold text, colors, or a unique font can help set the product apart from the rest. Images that are bright can also be helpful to draw attention to the product. The packaging is what will catch the customers eye, which is why it is such an important element in the design process.

Example of packaging

Could you imagine looking at the packaging of a product with absolutely no writing or images on the package? It would be quite boring, and a blank package wouldn't compel customers to buy the product. A good package design must include images or words to give the consumer insight on what the product is.

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