What is Graphic Design? - Definition & Explanation

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  • 0:04 Graphic Design
  • 0:49 Brochures
  • 1:07 Logos
  • 1:27 Package Design
  • 2:01 Impact of Poor Design
  • 2:56 Lesson Summary
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Lesson Transcript
Instructor: Sean Kennedy

Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

Graphic design plays an intricate part in marketing techniques used by companies. In this lesson, we will discuss what graphic design is and how it is used for brochures, logos, and packaging.

Graphic Design

Can you imagine advertisements, brochures, or packages without pictures and words? A successful company utilizes pictures and text to help capture the attention of its audience. Graphic design involves a combination of images and text used to communicate information and messages to an audience. Graphic design is used to produce billboards, brochures, logos, magazines, newspapers, packaging, and websites. Graphic design tools include software like Adobe Illustrator, InDesign, and Photoshop; CorelDraw; GIMP; Inkscape; and Serif Drawplus. When using these tools, graphic designers must make sure their designs do not infringe on anyone else's copyright and strive to be creative and original.


A brochure is a form of informational material that captures the essence of a business through the use of its logo and images. A brochure should include relevant information about the business and be clear and visually interesting so consumers feel compelled to read it and understand what the company is trying to convey.


A logo can consist of an image, symbol, and/or text used to represent a business. It should convey the intended message to consumers in a meaningful way. A logo should also be easily recognizable by consumers and memorable. For example, the YouTube logo is simply the name of the company imposed on a bold graphic to help it stand out.

Package Design

Can you imagine a product package that has absolutely no images or text? Not only would it be boring, it wouldn't compel customers to buy the product. A good package design must include eye-catching images and/or words that provide consumers with some insight about the product and help it stand out from its competition. Key elements include a unique font, bold text, bright images, and color. Graphic design plays a huge role in retail because it conveys a company's brand message. It also gives companies a way to make their product stand out in stores.

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