What is Internal Marketing? - Definition & Examples

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: What is Business Intelligence? - Definition & Examples

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
Your next lesson will play in 10 seconds
  • 0:00 What Is Internal Marketing?
  • 1:25 Uses of Internal Marketing
  • 2:50 Lesson Summary
Save Save Save

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up

Speed Speed

Recommended Lessons and Courses for You

Lesson Transcript
Instructor: Tara Schofield

Tara has a PhD in Marketing & Management

This lesson explains what internal marketing is and how it benefits employees. We'll also see how it can be used by managers to communicate information with employees. Scenarios in which effective internal marketing is used are included.

What Is Internal Marketing?

Every business has at least two types of customers: internal and external. While companies usually focus on the external customers - the people who purchase their products and services - internal customers are also important.

Internal customers are the employees that work for the company. Regardless of their job function, they rely on other employees, teams, and the company for support and information. As a result, marketing to these internal customers is a vital aspect to the effectiveness of a company.

Internal marketing is the communication of information to employees. There are many types of information that needs to be shared with staff members. It's important to coordinate the efforts of employees to strengthen the performance of the company.

Let's imagine you own a public relations company. Your company focuses on your customers, and you pride yourself on the level of communication and relationship building your company offers to them. Because you understand the value of internal marketing, you take extra steps to ensure all staff members understand the company mission and vision. You actively share information about company successes and opportunities, and you encourage communication between departments. In fact, because you are so committed to internal marketing, your staff members feel very involved in the business and have higher morale.

Uses of Internal Marketing

Company and department meetings are one of the most common ways business owners and managers can share information with employees. It's an opportunity to share positive thoughts, exchange ideas, and inform employees of any relevant news. Companies also use newsletters and emails as ways to provide updates.

Internal marketing is not just limited to sharing positive information. It can also be critical to correct misconceptions. In your business you have learned that in the absence of information employees make assumptions or engage in speculation that can bring morale down.

To unlock this lesson you must be a Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use

Become a member and start learning now.
Become a Member  Back
What teachers are saying about
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account