What Is Marketing Education?

Instructor: Kat Kadian-Baumeyer

Kat has a Master of Science in Organizational Leadership and Management and teaches Business courses.

Marketing education is a degree program option where students learn how to move products from concept to consumer. Learn more about what marketing education entails in this lesson.

What Is Marketing Education?

Have you ever wondered how a simple idea becomes the hottest selling item? You can thank a person with a marketing degree for it. A student of marketing education will study the strategic marketing process that takes an idea and brings it to the consumer.

Student will learn about topics like:

  • Products development
  • Product pricing
  • Product placement
  • Promotional strategies
  • Target market selection
  • Market research and analysis

There are also math, statistics, psychology and general business courses in a marketing degree program. Not only that, there are a few degree levels from which to choose, too.

Degrees In Marketing Education

Marketing degrees range from an associate degree to a doctorate degree. The degree you earn is generally related to your desired position in the marketing field.

An associate degree is earned from a 2-year program in community colleges and universities. This type of degree is going to give a student a basic understanding of marketing and prepare them for an entry-level position.

In the associate's degree program, students will learn the basics of marketing, like defining target markets, branding strategies, calculating product demand and advertising and promotional strategies. Students in this program will also learn basic economics, ethics and and accounting.

Some of the courses offered in a typical associates degree program are:

  • Marketing management
  • Promotion
  • Social media marketing
  • Marketing design planning

However, most marketing companies require at least a bachelor's degree, which is a 4-year commitment. It is a more advanced degree and will prepare a student for management level jobs in marketing, advertising, and public relations.

There are higher level courses required for this degree program. Think of the bachelor's degree as a more detailed version of the associates degree. This means students will take the broad concepts learned in the lower degree and expand their knowledge in a more in-depth way.

Some of the courses in a bachelor's degree program are:

  • Macroeconomics
  • Microeconomics
  • Finance
  • Management
  • Market research and communications

If you take a careful look at the courses, you will see a much greater concentration on the numbers part of marketing. In fact, marketing is as much about math as it is about product design and promotion. As a student progresses in a bachelor's degree in marketing the courses become more challenging.

Some students are really into marketing or may want to advance their careers. For these students, many colleges offer a master's degree in marketing. A master's degree requires 36-credit hours and is completed after a bachelor's degree has been conferred. Some students earn this degree so that they can teach marketing in a college or university.

This degree is highly concentrated and focuses on marketing research, high level decision-making and consumer behavior. Some of the courses included in a master's degree program are:

  • Integrated marketing strategy
  • Consumer behavior
  • Financial analysis
  • Customer relations management

Although some of the courses seem like they overlap, what is really happening is that the course materials become more challenging. The information is on a higher level that that of the lower degrees.

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