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What Is Product Advertising? - Definition, Methods & Examples

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  • 0:01 Definition
  • 0:20 Distribution Channels
  • 0:40 Methods of Advertisement
  • 3:05 Lesson Summary
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Lesson Transcript
Instructor: Shawn Grimsley
Product advertising is more than just a commercial or an ad in a magazine. In this lesson, you'll learn about product advertising and the various methods used to advertise products through some examples. A short quiz follows.

Definition of Product Advertising

Product advertising is any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product. Advertisement usually requires payment to a communication channel. The general objective is to increase brand awareness or to demonstrate the differences between product and competing products in order to sell them.

Distribution Channels

Product advertisement can be done through numerous communication channels. Some common channels are listed here:

  • Television
  • Radio
  • Print (newspapers and magazines)
  • Mail (flyers, circulars, coupons)
  • Websites
  • Social media
  • Signs and billboards

Methods of Advertisement

Now, let's take a look at some of the most common methods of product advertising:

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