What is Thought Leadership? - Definition & Examples

Instructor: Savannah Samoszuk

Savannah has over eight years of hotel management experience and has a master's degree in leadership.

There are many different types of leadership found in companies. This lesson will take a look at thought leadership, define it, and provide examples of it.

What is Thought Leadership?

There are many different types of leadership that companies and individuals use. With the use of technology and the growing of companies in general, every company is looking for ways to differentiate themselves and be the best in their industry. This is why there is a need for thought leadership. Thought leadership is being the expert or using an expert in the company in order to be the most innovative in the future. It is used in marketing in order to try to answer the questions of the company's target audience and provide marketing that will stand out from other companies. We will take a look at some of the characteristics of thought leadership, provide an example of a company that uses thought leadership, and an example of a thought leader.

Thought Leadership Characteristics

As we discussed in the definition of thought leadership, whether it is an individual or a company that is using thought leadership, it is being an innovator that comes up with new ideas to current challenges. Here are a few characteristics that are seen in thought leadership.

To unlock this lesson you must be a Study.com Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back
What teachers are saying about Study.com
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account