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What is Thought Leadership? - Definition & Examples

Instructor: Savannah Samoszuk

Savannah has over eight years of hotel management experience and has a master's degree in leadership.

There are many different types of leadership found in companies. This lesson will take a look at thought leadership, define it, and provide examples of it.

What is Thought Leadership?

There are many different types of leadership that companies and individuals use. With the use of technology and the growing of companies in general, every company is looking for ways to differentiate themselves and be the best in their industry. This is why there is a need for thought leadership. Thought leadership is being the expert or using an expert in the company in order to be the most innovative in the future. It is used in marketing in order to try to answer the questions of the company's target audience and provide marketing that will stand out from other companies. We will take a look at some of the characteristics of thought leadership, provide an example of a company that uses thought leadership, and an example of a thought leader.

Thought Leadership Characteristics

As we discussed in the definition of thought leadership, whether it is an individual or a company that is using thought leadership, it is being an innovator that comes up with new ideas to current challenges. Here are a few characteristics that are seen in thought leadership.

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