Did you know that marketing is not just for businesses? Each one of us has a personal brand. In this lesson, you will learn how to write your resume to communicate your personal brand.
In most high schools, there used to be a course titled 'Marketing Yourself'. But wait, isn't marketing for business use only? It's used just to influence customers to buy a product…right? Wrong. Everything about us communicates a message to the people around us that gives them insight into who we are and what we do. But how do you get this message across to a potential employer that has never met you before? Well, you can turn yourself and your experience so far into a marketing technique called a personal brand. How would you communicate your personal brand? Write a resume. A good resume includes information about you that highlights aspects of your skills, education, experience, and accomplishments that matter most to the reader.
Formatting Your Resume
There are several formats and layouts used to write a resume. The truth is, there isn't a standard, hard-coded way to write one. However, you must make sure that your resume captivates your reader and is one or two pages in length. The length and layout of your resume is very important. It tells the reader a lot about your ability to organize and effectively express yourself on paper. Also, keep in mind that an extremely long resume with irrelevant information may discourage the reader from wanting to get to know you further.
Personal Info, Skills and Education
Every resume should include basic information such as your name, address, phone number, and email address. This is the very first thing the reader of your resume should see. It is appropriate to center this information at the top of the page with your name at the very top.
The next section of your resume should be the very next thing you want your reader to know about you. Depending on the intended purpose of the resume, this section could be your educational achievements or the relevant skills that differentiate you from the competition. Note that only relevant information needs to be included. You do not want to include information related to culinary skills if you want to be considered for an accounting position. While there may be some interesting accomplishments you'd like to share, any information that does not pertain to the intended purpose of the resume should not be included.
The final section of your resume should outline relevant work experience and/or projects. These should strengthen the reader's opinion of your ability to perform the job duties of the position for which you are applying. When describing your achievements, try starting out with strong verbs, like facilitated, led, implemented, etc.
You should also point out any relevant accomplishments related to each position in this section instead of creating a separate section for your accomplishments. This strategy makes your resume easy to read. It also allows your reader to easily visualize when and where your accomplishments took place.
Making Education Relevant
In recent years, higher education has become easier to attain. Recent studies have also shown that some employers rate the value of work experience equal to education. So, how do you make your education work to your advantage? Focus on showing how you've applied the knowledge you have and not just the fact that you have it. It is important to review your degree plan or curriculum and pay special attention to the different topics that were taught and how they specifically align with your experience. You're going to really have to dig deep here. Be sure to put technical terms to use when describing your job duties with previous employers.
Turning yourself and your experience so far into a marketing technique is called a personal brand. Remember, marketing yourself effectively is very important to your personal and financial growth. Your resume is your personal billboard. You want to convey a captivating message when writing your resume. Organize the information on your resume in order of importance from top to bottom.
Personal information, applicable skills and education, and relevant work experience should be formatted and organized in a way that tells the reader how important it is that they have YOU on their team.