Writing a Resume Consistent with a Personal Brand

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  • 0:04 Personal Brand
  • 0:54 Formatting Your Resume
  • 1:28 Personal Info, Skills…
  • 2:19 Work Experience
  • 2:58 Making Education Relevant
  • 3:40 Lesson Summary
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Lesson Transcript
Instructor: Darlisha Oliver

Darlisha has a Master of Science degree in Accounting

Did you know that marketing is not just for businesses? Each one of us has a personal brand. In this lesson, you will learn how to write your resume to communicate your personal brand.

Personal Brand

In most high schools, there used to be a course titled 'Marketing Yourself'. But wait, isn't marketing for business use only? It's used just to influence customers to buy a product…right? Wrong. Everything about us communicates a message to the people around us that gives them insight into who we are and what we do. But how do you get this message across to a potential employer that has never met you before? Well, you can turn yourself and your experience so far into a marketing technique called a personal brand. How would you communicate your personal brand? Write a resume. A good resume includes information about you that highlights aspects of your skills, education, experience, and accomplishments that matter most to the reader.

Formatting Your Resume

There are several formats and layouts used to write a resume. The truth is, there isn't a standard, hard-coded way to write one. However, you must make sure that your resume captivates your reader and is one or two pages in length. The length and layout of your resume is very important. It tells the reader a lot about your ability to organize and effectively express yourself on paper. Also, keep in mind that an extremely long resume with irrelevant information may discourage the reader from wanting to get to know you further.

Personal Info, Skills and Education

Every resume should include basic information such as your name, address, phone number, and email address. This is the very first thing the reader of your resume should see. It is appropriate to center this information at the top of the page with your name at the very top.

The next section of your resume should be the very next thing you want your reader to know about you. Depending on the intended purpose of the resume, this section could be your educational achievements or the relevant skills that differentiate you from the competition. Note that only relevant information needs to be included. You do not want to include information related to culinary skills if you want to be considered for an accounting position. While there may be some interesting accomplishments you'd like to share, any information that does not pertain to the intended purpose of the resume should not be included.

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