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Globalization & International Management: Assignment 1

Instructor: Helena Leung
If you have a Study.com College Accelerator membership and are seeking college credit for this course, you must submit written case studies and pass the proctored final exam. You must submit your papers before registering for the final. Below you will find prompts and instructions for submitting your assignment.

About this Assignment

With the growing prevalence of the global economy, international business is becoming a central focus to companies and organizations across a variety of industries. In this course, you learned about how the international business environment affects companies, the effect of globalization on organizations, and how culture and the government play key roles in international management. In a 1500 to 2000-word paper, please write a business case study.

Using Sources

You may refer to the course material for supporting evidence, but you must also use at least three credible, outside sources and cite them using APA format. Please include a mix of both primary and secondary sources, with at least one source from a scholarly peer-reviewed journal. If you use any Study.com lessons as sources, please also cite them in APA (including the lesson title and instructor's name).

  • Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company in question.
  • Secondary sources come from peer-reviewed scholarly journals, such as the Journal of Management. You may use JSTOR, Google Scholar, and Social Science Research Network to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain. (Wikipedia is not a reputable source, though the sources listed in Wikipedia articles may be acceptable.)

If you're unsure about how to use APA format to cite your sources, please see the following lessons:

If you use any Study.com lessons as sources in your assignment, please cite them using APA format (including the lesson title and the instructor's name).

Scenario

You are the owner of a beverage manufacturer whose primary product is Nova Energy Drink. The drink's tagline is 'We will get you there.' Your company is a small business based in Oregon that distributes throughout the United States. You want to introduce your product to the Latin American market, specifically within South America. As a 'green' Oregon company, you place a lot of importance on doing good work in the community and being environmentally sustainable.

For this case study, you will need to analyze the global market for your beverage and choose two South American countries to which you'll introduce your product. Write a report based on your analysis and recommendation, and be sure to address each of the following:

  1. Your demographic, using Hofstede's Cultural Dimensions as a foundation for your response.
  2. Barriers to entry into the foreign market. Look at a minimum of one cultural AND one legal or regulatory issue that your product Nova Energy Drink may have in each of the countries you have selected. If these barriers influence your selection of the target market or strategies for entry, discuss potential impact and strategies for either overcoming the barriers or selecting an alternative market.
  3. The effects of currency on penetration of these new markets. Identify positive and/or negative factors based on currency exchange. Compare the costs of doing business in each country with the costs of doing business in the United States.
  4. A brief description of how you will maintain your history as a socially responsible company in these foreign markets, identifying the 'bottom of the pyramid' demographic and how they play into your social responsibility plan. Justify the proposed entry into the two new markets within the framework of the triple bottom line.
  5. Any management infrastructure requirements for entering and maintaining a business presence in these new markets.

Grading Rubric

Each of your case studies will be graded based on the following rubric:

CategoryUnacceptableNeeds ImprovementGoodExcellent Max Value
Hofstede's Cultural Dimensions Does not identify the categories of Hofstede's Cultural Dimensions and there is no application to a specific demographic (0-3 point) Briefly identifies the categories of Hofstede's Cultural Dimensions and/or briefly applies them to a specific demographic (4-5 points) Identifies the categories of Hofstede's Cultural Dimensions and applies them to a specific demographic (6-7 points) Clearly identifies the categories of Hofstede's Cultural Dimensions and successfully applies them to a specific demographic (8 points) 8
Barriers to entry Does not fully articulate any barrier to entry (0-2 points) Articulates either one cultural or one regulatory barrier to entry but not both (3-6 points) Articulates one cultural and one regulatory barrier to entry (7-8 points) Fully articulates one cultural and one regulatory barrier to entry (9-10 points) 10
Social Corporate Responsibility Neither articulates the social corporate responsibility strategy, or lack of strategy nor identifies the impact, or lack of impact, on the target demographic (0-2 points) Articulates the social corporate responsibility strategy, or lack of strategy or identifies the impact, or lack of impact, on the target demographic (3-6 points) Articulates the social corporate responsibility strategy, or lack of strategy; identifies the impact, or lack of impact, on the target demographic (7-8 points) Fully articulates the social corporate responsibility strategy, or lack of strategy; identifies the impact, or lack of impact, on the target demographic (9-10 points) 10
Currency Exchange Does not identify the form of currency nor the effects it will have on the market penetration (0-3 point) Identifies the form of currency but does not identify the effects it will have on the market penetration (4-5 points) Identifies the form of currency and the effects it will have on the market penetration (6-7 points) Successfully identifies the form of currency and the clearly states the effects it will have on the market penetration (8 points) 8
Company Management and Infrastructure Does not identify any infrastructure or management changes to the company (0-3 point) Identifies the changes to management but does not relate them to the above barrier to entry and/or social responsibility (4-5 points) Identifies the changes to management and relates them to the above barrier to entry and/or social responsibility (6-7 points) Clearly identifies the changes to management that are necessary as they relate to the above barrier to entry and/or social responsibility (8 points) 8
Structure, Organization, and Mechanics Submission has major errors related to citations, grammar, spelling, syntax; organization confuses the reader and prevents understanding of ideas (0-2 points) Submission has several errors related to citations, grammar, spelling, syntax; organization negatively impact readability and articulation of main ideas (3-4 point) Submission has limited errors related to citations, grammar, spelling, syntax; organization can be adjusted to impact readability and articulation of main ideas (5 points) Submission has no major errors related to citations, grammar, spelling, syntax; organization and detail are vivid and precise to impact readability and articulation of main ideas (6 points) 6
Total Points:50

Before You Submit

When you are done writing your essay, we suggest taking some time to check for any errors or to add some final touches. We also suggest that you use online plagiarism checkers such as PlagScan or Solid SEO Tools to make sure that your essay is not too similar to any existing materials. Plagiarized submissions will NOT be graded.

How to Submit Your Papers

When you are ready to submit your written paper, please fill out this submission form and attach your case studies as Microsoft Word, PDF, or Text documents. After turning in your case studies, you may go ahead and take the proctored final exam. You do not need to wait for your written response to be graded. You should receive your essay grade within one week.

If you are not satisfied with the score you receive on your paper, you may revise or rewrite your paper and resubmit them for grading using the same submission form above. Keep in mind that the grade you receive on your paper is only a portion of your overall grade for the course, and you are free to retake the proctored final exam as well if you choose. Please see the course syllabus for a more detailed breakdown of the grading policy.

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