What is A/B Testing?


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question 1 of 3

In A/B testing, how many options are compared by the researcher?

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1. In A/B Testing, the option that currently exists is called _____.

2. A/B Testing is used to investigate:

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About This Quiz & Worksheet

A/B testing helps marketers and researchers gain information about potential customers. You will be quizzed on how and why A/B tests are conducted.

Quiz & Worksheet Goals

During the quiz you will:

  • Point out how many options a user is given in A/B tests
  • Describe the significance of option A in an A/B test
  • Explain what A/B tests are meant to reveal
  • Tell how users enter the A/B test pool

Skills Practiced

  • Knowledge application - utilize your understanding to explain how many options a researcher compares in A/B testing
  • Interpreting Information - verify that you can read information about option A and interpret it correctly
  • Information recall - access the knowledge you've gained about the purpose of A/B testing

Additional Learning

Enhance your understanding of this topic by reviewing the lesson called What is A/B Testing? You will learn about:

  • Why a marketing team may want to conduct an A/B test
  • How marketers use the results of A/B tests
  • What researchers do if there isn't a clear winner in an A/B test
  • The advanced form of A/B testing