Account-Based Marketing: Definition, Strategies & Example


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question 1 of 3

Account-based marketing focuses on which of the following?

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1. Which of these is NOT a possible benefit of account-based marketing strategy?

2. The first step in setting up account-based marketing is what?

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About This Quiz & Worksheet

To see what you really know about account-based marketing, take advantage of the quiz and worksheet. You need to familiarize yourself with what this type of marketing focuses on and benefits of an account-based marketing strategy to do well on the quiz.

Quiz & Worksheet Goals

Take the quiz multiple times, seeing how much you know about:

  • First part of setting up account-based marketing
  • What personalized content created for account-based marketing accounts should be
  • Benefits of account-based marketing strategies
  • What account-based marketing focuses on
  • The next step after distributing personalized content for your targeted accounts

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on account-based marketing
  • Information recall - access the details you picked up about the first step in starting account-based marketing
  • Interpreting information - verify that you can read information about the advantages of using account-based marketing and interpret them correctly

Additional Learning

Use the lesson named Account-Based Marketing: Definition, Strategies & Example to master more material about this form of marketing. You'll also get to:

  • Analyze different business settings
  • Examine the purpose of account-based marketing
  • See examples of how businesses can be successful with account-based marketing