Identifying & Responding to Consumer Biases

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is bias?

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1. John, who is having a bad day, decides to get a haircut and hates it. However, John visits the same barber later in the month when he is in a better mood and loves the same hairstyle. Which consumer bias is this an example of?

2. Which type of consumer bias involves news being relayed at a later date?

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About This Quiz & Worksheet

The following questions will test your knowledge of consumer bias. See if you know the most common ways bias is shown when making purchasing decisions.

Quiz & Worksheet Goals

This assessment will help make sure you understand:

  • Bias that is related to news being relayed at a later time
  • The type of bias exemplified by falsified reviews
  • Using sales or view numbers to make a decision

Skills Practiced

  • Defining key concepts - ensure that you can accurately define main terms, such as bias
  • Information recall - access the knowledge you've gained regarding the type of bias that is affected by your own state of mind
  • Knowledge application - use your knowledge to answer questions about different types of bias based on their descriptions

Additional Learning

To get a more complete understanding of this type of customer action, read the lesson titled Identifying & Responding to Consumer Biases. You will explore concepts like:

  • Contextual bias
  • The squeaky wheel
  • Different ways marketers adjust their messages to account for bias
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