Identifying & Responding to Consumer Biases


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is bias?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. John, who is having a bad day, decides to get a haircut and hates it. However, John visits the same barber later in the month when he is in a better mood and loves the same hairstyle. Which consumer bias is this an example of?

2. Which type of consumer bias involves news being relayed at a later date?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

The following questions will test your knowledge of consumer bias. See if you know the most common ways bias is shown when making purchasing decisions.

Quiz & Worksheet Goals

This assessment will help make sure you understand:

  • Bias that is related to news being relayed at a later time
  • The type of bias exemplified by falsified reviews
  • Using sales or view numbers to make a decision

Skills Practiced

  • Defining key concepts - ensure that you can accurately define main terms, such as bias
  • Information recall - access the knowledge you've gained regarding the type of bias that is affected by your own state of mind
  • Knowledge application - use your knowledge to answer questions about different types of bias based on their descriptions

Additional Learning

To get a more complete understanding of this type of customer action, read the lesson titled Identifying & Responding to Consumer Biases. You will explore concepts like:

  • Contextual bias
  • The squeaky wheel
  • Different ways marketers adjust their messages to account for bias