Extreme Failure & Success in Innovation & Process Improvement


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How did Coca-Cola handle its extreme failure in New Coke?

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1. Apple's Newton device was considered an extreme failure for which of the following reasons?

2. How has Toyota used kaizen in its process improvement?

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About This Quiz & Worksheet

The questions in this quiz and worksheet gauge how much you know about acute failure and success in innovation. Among other details, you should be familiar with the failure of Apple's Newton device.

Quiz & Worksheet Goals

This quiz will test you on the following:

  • Coca-Cola's response when New Coke failed
  • Why Apple's Newton device was considered a failure
  • Toyota's use of kaizen in process improvement
  • A strategy for handling disappointment related to product design
  • How to navigate the success of an innovative new product

Skills Practiced

  • Interpreting information - verify that you can read information about how Coca-Cola handled the failure of New Coke and interpret it correctly
  • Making connections - use what you've learned to make connections between Toyota and the use of kaizen
  • Information recall - access the knowledge you've gained about handling disappointment when a new product fails

Additional Learning

Deepen your knowledge of this topic by reviewing the lesson titled Extreme Failure & Success in Innovation & Process Improvement. Here's a quick glance at what you can expect to find in this lesson:

  • Examples of how businesses handle failure and success
  • Why Coca-Cola introduced New Coke to the marketplace
  • Turning failures into successes