Ad Campaign: Strategy & Examples - Quiz & Worksheet


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question 1 of 3

What is the main purpose of creating an ad campaign?

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1. What is the value of knowing your target market?

2. What are some of the questions you must ask yourself when determining what your customers are looking for?

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About This Quiz & Worksheet

You see ads every day for all sorts of products, but how much do you know about the characteristics and strategies of ad campaigns? Use these assessments to test your knowledge on concepts such as the importance of knowing your market and creating effective messages.

Quiz & Worksheet Goals

Students who want to do well on the quiz should consider this information:

  • The main purpose of creating an ad campaign
  • The importance of knowing your target market
  • Questions to ask yourself about what your customer needs
  • Examples of advertising mediums
  • The value of creating an effective advertising message

Skills Practiced

The quiz/worksheet will allow students the opportunity to improve the skills listed below:

  • Reading comprehension - read and pull the most relevant information from the associated lesson on ad campaign characteristics and strategies
  • Information recall - access the knowledge you've gained regarding your target market and their needs
  • Knowledge application - use your knowledge to answer questions about the purpose of creating an effective advertising message

Additional Learning

For more information on this topic, check out the related lesson, Ad Campaign: Strategy & Examples. It will help students achieve these goals and objectives:

  • Define ad campaigns
  • Understand the process of creating an ad strategy
  • Describe why it is important to know your target market
  • Learn what an effective advertisement looks like