Applications of Advanced Data Analysis in Marketing Research


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question 1 of 3

Which type of advanced analytics is used to definitely identify a cause relationship rather than just a simple correlation?

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1. If a computer manufacturer needed to know whether to upgrade their display versus their hard drive, they might use a _____ to determine which product features are most important for their customers.

2. A complex analysis that uses elements of both regression and clusters to make highly accurate predictions about an outcome is known as a:

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About This Quiz & Worksheet

Check your knowledge of the applications of advanced data analysis in marketing research by accessing the quiz/worksheet combo. The quiz focuses on the different types of analysis and analytics.

Quiz & Worksheet Goals

You'll get to see how much you know about types of analysis involving the following:

  • Identifying a cause relationship instead of just a correlation
  • Using elements of regression and clusters to create very accurate predictions
  • Determining why a particular group of students is consistently under-performing
  • Looking at data points and grouping them based on similar attributes

Skills Practiced

  • Information recall - access the knowledge you have gained about the type of analysis that a computer manufacturer might use to figure out whether their display or their hard drive needs an upgrade
  • Reading comprehension - ensure that you draw the most important information from the lesson on advanced data analysis for marketing research
  • Knowledge applications - use your knowledge to answer questions about how different data analysis methods work

Additional Learning

Study more by going through the lesson called Applications of Advanced Data Analysis in Marketing Research. Goals you can complete include:

  • Determine how colleges track student performance
  • See why advanced analytical techniques are used in marketing research
  • Compare and contrast different data analysis methods