Benefits of Integrated Marketing Communication


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What is the key to a successful integrated marketing communication strategy?

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1. How does integrated marketing communication help with brand reinforcement?

2. Why do brands save money with an IMC-based model?

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About This Quiz & Worksheet

In what areas and in what ways does Integrated Marketing Communication benefit a company? You will need to have a basic understanding of this information prior to answering the questions found in this quiz/worksheet assessment.

Quiz & Worksheet Goals

When you take this quiz, you should be prepared to:

  • Identify the key to a successful IMC strategy
  • Discuss how IMC helps with brand reinforcement
  • Explain how money is saved with an IMC-based model
  • Recognize the phrase used to describe the favorable position into which an IMC strategy puts a brand
  • Describe how IMC helps a brand expand its reach

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as what is needed for a successful IMC strategy
  • Interpreting information - verify that you can read information regarding how IMC helps a brand save money and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about how IMC helps with brand reinforcement and expansion of a brand's reach

Additional Learning

You'll have the opportunity to gain more insight into this marketing model by reviewing the lesson titled Benefits of Integrated Marketing Communication. You will learn more about:

  • How the American Marketing Association defines IMC
  • What Porsche has done to reinforce its brand
  • How Amazon has successfully used an IMC strategy
  • Which IMC campaign helped Coca-Cola revive its brand