Advertising Abuses & Regulation


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question 1 of 3

Which of the following advertising practices would NOT gain the attention of the Federal Trade Commission?

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1. A candy company has implemented a new promotional strategy by rebranding their existing fattening chocolate product as 'light chocolate.' When confronted with evidence that it is the same product, the company issues a statement saying the product is called light chocolate because of its light texture. Why is this tactic unethical?

2. Which of the following is the BEST example of weasel words?

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About This Quiz & Worksheet

How many ways can advertising be abused, what are the guidelines for deceptive advertising and who is responsible for regulating this marketing form? This quiz and corresponding worksheet will help you quickly assess your knowledge of these topics.

Quiz & Worksheet Goals

In these assessments you'll be tested on:

  • Another term for deceptive advertising
  • What type of advertising employs vague or obscure language
  • The term that would apply when a dish detergent company claims that their product leaves products virtually spotless
  • A definition of puffery
  • The type of advertising that uses shocking or inappropriate techniques

Skills Practiced

This worksheet and quiz will allow you to test the following skills:

  • Reading comprehension - ensure that you draw the most important information about various deceptive advertising techniques
  • Critical thinking - apply relevant concepts to examine information about advertising in a different light
  • Defining key concepts - ensure that you can accurately define main phrases, such as puffery and weasel words
  • Information recall - access the knowledge you've gained regarding the federal guidelines for deceptive advertising

Additional Learning

To learn more about deceptive advertising practices, review the accompanying lesson called Advertising Abuses & Regulation. This lesson covers the following objectives:

  • Define advertising
  • Detail types of deceptive advertising techniques
  • Discuss controversial advertising practices
  • Provide examples of all techniques and practices discussed
  • Address regulatory guidelines for deceptive advertising