Effects of Advertising on Consumer Buying Behavior


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What are the four parts of an overall promotional mix?

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1. Advertising plays an integral role in _____.

2. Marco is launching a new coffee shop in his city and he asks you for advice regarding his advertising campaign. What would you say to Marco?

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About This Quiz & Worksheet

Companies use advertising to convince consumers their products and services are the best choice to fulfill their needs and wants. This quiz/worksheet combo will help you understand strategies that advertisers use to raise consumer awareness, sway emotions, trigger aspirations and sometimes to persuade consumers of a non-existent need, all in an effort to increase sales and build market share.

Quiz & Worksheet Goals

In these assessments, you'll be tested on:

  • The essential elements of product promotion
  • The role of advertising in business
  • What type of company should invest heavily in advertising
  • The advertising response function
  • What advertisements can affect

Skills Practiced

This quiz and worksheet lets students practice the following skills:

  • Knowledge application - use your understanding of advertising to answer questions about its effect on consumer behavior
  • Defining key concepts - ensure you can accurately define key terms, such as advertising response function
  • Making connections - examine how imagery in a political advertisement can affect a voter's impression of a candidate's character and values

Additional Learning

To learn more, review the accompanying lesson on advertising and its effects on consumer buying. This lesson covers the following objectives:

  • Understand how advertising affects sales and profits
  • Define 'advertising response function'
  • Know the ways advertising affects consumer impressions and emotions
  • Understand why companies advertise established and popular products
  • Understand the role of advertising for new products