What is an Advertorial? - Definition & Examples


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question 1 of 3

Which two things combine to make an advertorial?

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1. What are advertorials are designed to resemble?

2. What may give away an advertorial printed piece or online webpage?

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About This Quiz & Worksheet

Advertorials are a popular form of advertising in written publications. You will be tested on design principles for advertorials, where advertorials appear and consumer engagement with this form of advertising.

Quiz & Worksheet Goals

During the quiz, you will be asked to do the following:

  • Point out what these kinds of ads are supposed to resemble
  • Name two features that combine to make an advertorial
  • Tell how consumer engagement with advertorials compares to traditional ads

Skills Practiced

  • Information recall - access the information you've gained about places where this form of advertising would appear
  • Interpreting information - ensure that you can read information about the features of an advertorial and interpret it correctly
  • Knowledge application - use your knowledge to point out a feature that would give away an advertorial in print or online

Additional Learning

Find out more by reading or watching the lesson named What is an Advertorial? - Definition & Examples. This lesson discusses:

  • Another term for these types of ads
  • Examples of advertorials in print and online
  • Credibility in advertorials