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Does Aerial Advertising Work? - Statistics & Effectiveness

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which is NOT a form of aerial advertising

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1. According to the research project cited in this lesson, how effective is aerial advertising for brand recall?

2. Which of the following events would most likely reach the smallest audience?

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About This Quiz & Worksheet

This quiz and worksheet combo will help you assess your knowledge of aerial advertising. You will be asked about the methodology and effectiveness of aerial advertising campaigns.

Quiz & Worksheet Goals

Use this quiz/worksheet set to see what you know about:

  • The effectiveness of aerial advertising as cited by this study
  • Examples of aerial advertising
  • The major concerns of any aerial advertising campaign

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as how conditions can impact aerial advertising efforts
  • Critical thinking - apply relevant concepts to examine information about the effectiveness of aerial advertising in increasing brand recall in a different light
  • Information recall - access the knowledge you've gained regarding the type of firm that would likely benefit the most from an aerial advertising campaign

Additional Learning

If you are still curious about this type of marketing campaign, read the accompanying lesson titled Does Aerial Advertising Work? - Statistics & Effectiveness. It will teach you about:

  • The importance of briefness in aerial advertising messages
  • Static vs dynamic examples of aerial advertising
  • Legal restrictions on aerial advertising in the U.S.
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