Consumer Awareness of Promotion: The AIDA Acronym

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

The AIDA concept explains the various stages that a consumer moves through when confronted with a promotional message. The acronym stands for:

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1. Which of the following would a marketer do in order to get the consumer's attention?

2. What is an early adopter?

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About This Quiz & Worksheet

This printable, interactive worksheet and quiz combo will help you understand each step of the AIDA acronym that marketers use to propel sales. Learn about the goal of each step through real-world examples.

Quiz & Worksheet Goals

With these materials, you will learn how marketers:

  • Draw attention to their product's existence
  • Garner interest in their product
  • Create a desire for their product over others
  • Influence consumers to take action and make a purchase

Skills Practiced

You will utilize the following skills using these materials:

  • Interpreting information - verify that you can read information regarding examples of AIDA use and interpret it correctly
  • Reading comprehension - ensure that you draw the most important information from the related marketing lessons
  • Defining key concepts - ensure that you can accurately define main phrases, such as early adopters

Additional Learning

Get to know each step of the AIDA method better in the following lesson Consumer Awareness of Promotion: The AIDA Acronym. You will learn to:

  • Explain how companies rely on early adopters to interest other consumers
  • List methods companies have used to market toward consumers during different stages of the AIDA cycle
  • List the most traditional ways companies try to influence consumers during the action phase
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