What is the AIDA Model in Marketing? - Examples & Concept


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What is the purpose of the AIDA Model?

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1. The creator of the AIDA Model, Elias St. Elmo Lewis, said that an advertisement should be all of these things EXCEPT which?

2. The first letter in the AIDA Model represents what type of action on the part of the consumer toward the brand?

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About This Quiz & Worksheet

The quiz/worksheet combo is useful in testing your knowledge of the AIDA Model in marketing. The purpose of this model and what comes after 'desire' in this model are topics on the quiz.

Quiz & Worksheet Goals

These topics are covered on the quiz:

  • How the purchasing funnel ties into the AIDA Model
  • The purpose of the AIDA Model
  • How advertisement should be according to Elias St. Elmo Lewis
  • The next step after 'desire' in this model

Skills Practiced

  • Information recall - access the knowledge you have gained about what the first letter in the AIDA Model represents on behalf of consumers towards the brand
  • Reading comprehension - ensure that you draw the most important details from the lesson on the AIDA Model in marketing
  • Interpreting information - verify that you can read information about the purpose of the AIDA Model and interpret it correctly

Additional Learning

What is the AIDA Model in Marketing? - Examples & Concept is the lesson that will enable you to learn more about these areas:

  • How to use the AIDA Model
  • The effects of desire on the consumer
  • Building consumer interest