Alan Cooper: Biography & Customer Personas


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Alan Cooper's first personas were created using what tactics?

Start Your Free Trial To Take This Quiz

As a member, you'll also get unlimited access to over 70,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Free 5-day trial
It only takes a few minutes to set up and you can cancel at any time.
Already registered? Login here for access

1. The names of the first three personas created by Cooper were:

2. A persona is a/an _____ representation of real consumers.

Start your free trial to access this entire page
A premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

This quiz and worksheet targets what you know about who Alan Cooper is and how he impacted both software development and marketing. You'll also review what a customer persona is and how it is used today.

Quiz & Worksheet Goals

This quiz and worksheet focuses on testing what you know about:

  • How Cooper created his first personas
  • The names of Copper's first three personas
  • What a persona is
  • What the user narrative portion of the persona includes

Skills Practiced

  • Information recall - see if you remember what the names of Cooper's first personas
  • Knowledge application - review what you know about the narrative portion of the persona to answer a question about it
  • Interpreting information - verify that you read about the benefits of using a customer persona and interpret it correctly

Additional Learning

You'll find a detailed account of this topic in the lesson, Alan Cooper: Biography & Customer Personas. This lesson covers more information about:

  • Cooper's history with software development
  • Books Cooper wrote
  • The purpose of a persona
  • The three components of a persona