Analytical Framework & Model for Marketing Research

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

This type of research uses an analytical approach to developing products and services that meet consumer demand:

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1. This type of marketing research is based on numbers:

2. This type of hypothesis states that answers are obtained by pure chance:

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About This Quiz & Worksheet

The purpose of the worksheet and quiz is to test your familiarity with analytical framework and models for marketing research. The type of marketing research based on numbers and the type of hypothesis that states answers are obtained by pure chance are topics on the quiz.

Quiz & Worksheet Goals

You'll get to assess your knowledge of:

  • Data gathered from a sample of survey participants
  • Type of hypothesis that indicates where a researcher believes a significant difference exists not because of chance
  • Hypothesis that states answers are obtained by pure chance
  • Research that uses an analytical approach to developing products and services that meet consumer demand

Skills Practiced

  • Information recall - access the knowledge you have gained about the type of marketing research based on numbers
  • Reading comprehension - ensure that you draw the most important details from the lesson on analytical framework for marketing research
  • Knowledge application - use your knowledge to answer questions about different types of hypotheses

Additional Learning

Gain more knowledge by working your way through the lesson Analytical Framework & Model for Marketing Research. This lesson helps you:

  • Identify the purpose of marketing research
  • Compare and contrast different types of research
  • Determine how hypotheses are formulated
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