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How to Measure Email Marketing Results

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which email marketing metric is used to determine the percent of emails that are opened?

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1. Which email marketing metric measures how many recipients completed a call to action, such as completing a form or making a purchase?

2. What is the return on investment if a business has a $5,000 increase in sales and spent $2,500 on their email marketing campaign.

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About This Quiz & Worksheet

Test and review what you know about measuring email marketing results with a quiz and worksheet. This resource will review common terms related to email marketing and how to calculate the return on investment of your campaigns.

Quiz & Worksheet Goals

This quiz and worksheet were designed to review what you know about:

  • Important numbers to track and what they track
  • Using the formula for return on investment
  • Key related terms like split testing and spam filter

Skills Practiced

  • Knowledge application - use your knowledge of email marketing to answer questions about what is measured to determine effectiveness of an email campaign
  • Defining key concepts - define related terms and concepts like split testing and spam filter
  • Problem solving - apply the return on investment formula to solve sample problems

Additional Learning

Want to learn more about this topic? Read the lesson How to Measure Email Marketing Results for a more comprehensive look at:

  • Important rates to track
  • What rate measures whether your call to action was effective
  • What bounce rates are
  • What the return of investment is and how you figure it out
  • Testing different emails, audiences or messages
  • Common email issues
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