Qualitative Marketing Research Analysis Methods


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question 1 of 3

Thoughts, feelings and opinions are in the realm of _____ research.

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1. The process of coding the data with labels so that you can look for patterns is known as:

2. When conducting qualitative research, we look at the data points generated and create a theory from them. This is known as:

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About This Quiz & Worksheet

Complete the quiz and worksheet to test your knowledge of qualitative marketing research analysis methods. The process of coding the data with labels to help with identifying patterns and the type of research that deals with thoughts and feelings are topics on the quiz.

Quiz & Worksheet Goals

You'll see these topics on the quiz:

  • Codes involved in building a code book to tabulate the responses
  • The next step after determining that data is inconclusive
  • Type of research involving thoughts, feelings and opinions
  • Process of coding data with labels to identify patterns

Skills Practiced

  • Information recall - access the knowledge you have gained about the process of looking at the data points generated and then creating a theory
  • Reading comprehension - ensure that you draw the most important details from the lesson on analyzing qualitative research
  • Knowledge application - use your knowledge to answer questions about conducting qualitative research

Additional Learning

Qualitative Marketing Research Analysis Methods is a lesson that allows you to complete the following objectives:

  • Determine how qualitative research should be interpreted
  • Review the importance of coding
  • Identify the type of data generated by qualitative research