Applications of Qualitative Marketing Research Methods


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This type of qualitative research method is used to study members of a specific culture:

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1. This type of research method involves using diagnostic equipment to record temperature and blood pressure.:

2. When Linda observes her research subjects verbal thoughts during an activity, she is using this method of qualitative research:

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About This Quiz & Worksheet

You can easily and quickly measure your knowledge of qualitative marketing research methods and how they are applied with this quiz/worksheet assessment. You must be able to identify types of methods to successfully complete this entire quiz.

Quiz & Worksheet Goals

This assessment is designed to check your ability to do the following:

  • Note which qualitative research method is used to study members of a specific culture
  • Identify which method involves the use of diagnostic equipment to record temperature and blood pressure
  • Name which method would involve observing a subject's verbal thoughts during an activity
  • Describe which method involves higher education researchers, non-profits and others
  • Discuss which method would be represented by using a computer simulation to study post-traumatic stress disorder

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as what research method would observe the verbal thoughts of a subject during an activity
  • Information recall - access the knowledge you've gained regarding the research method that involves various leaders
  • Knowledge application - use your knowledge to describe methods using diagnostic equipment and computer simulations

Additional Learning

You can get more detailed information when you review the lesson titled Applications of Qualitative Marketing Research Methods. This lesson discusses such information as:

  • What are the two types of qualitative research
  • Which qualitative research type is limited in its ability to understand consumer behavior
  • What is believed by those who use the consumer neuroscience approach