Developing Retail Assessments & Mystery Shopper Programs


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question 1 of 3

What does a retail assessment test?

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1. To develop a retail assessment, what does a company need to ask?

2. What type of shoppers does a mystery shopper program use to find answers?

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About This Quiz & Worksheet

This quiz and worksheet will ask you how stores go about assessing retail quality. Answer these simple questions to see how much you know about the development, uses and results of mystery shopper programs and retail assessments.

Quiz & Worksheet Goals

You can expect to answer multiple-choice questions about:

  • The purpose of retail assessments
  • Questions that companies need to ask in order to develop retail assessments
  • The type of shoppers that mystery shopper programs use to find answers
  • The ideal anonymous shopper for mystery shopper programs
  • Ways in which companies use retail assessment/mystery shopper program results

Skills Practiced

  • Information recall - access the knowledge you've gained regarding what a retail assessment tests
  • Reading comprehension - take away the most important information from our related lesson on the development of mystery shopper programs and retail assessments
  • Knowledge application - apply your understanding of mystery shopper programs to answer questions about the type of shopper they use

Additional Learning

To learn more about these types of assessments and programs, check out our related lesson, Developing Retail Assessments & Mystery Shopper Programs. This lesson is designed to help you:

  • Explain how criteria such as store layout contribute to a pleasant shopping experience
  • Describe the roles of employees
  • Understand how third parties can be used to manage mystery shopper programs