Attitudes, Values & Belief: Social Factors in Marketing - Quiz & Worksheet

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is an example of culture?

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1. Which of the following is an example of a ritual?

2. A marketer can look at _____ to align their product with what the community believes are appropriate modes of conduct.

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About This Quiz & Worksheet

This quiz and worksheet will help you test your understanding of some of the concepts around the practice of marketing. You'll be tested on the ideas of culture, values and attitudes.

Quiz & Worksheet Goals

In these assessments, you'll be tested on:

  • Examples of culture
  • Examples of rituals
  • Typical American values
  • The definition of attitude

Skills Practiced

This quiz and worksheet combination lets students test the following skills:

  • Reading comprehension - make sure you understand the most important information from the lesson on attitudes, values and belief in marketing
  • Interpreting information - ensure you can read facts about marketing and interpret those facts accurately
  • Defining key concepts - make sure you can correctly define main terms, such as culture and attitude
  • Knowledge application - use your knowledge to answer questions about marketing

Additional Learning

To learn more about marketing, review the accompanying lesson on attitudes, values and belief in marketing. The lesson covers the following objectives:

  • Define culture, attitudes, values and beliefs
  • Explore how these four aspects impact consumer buying decisions
  • Review examples of consumer buying decisions influenced by culture, attitudes, values and beliefs
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